저자의 연구 키워드

저자의 연구 키워드

#가격마케팅전략

#게임콘텐츠

#관람의도

#광고

#구매장벽

#대기환경

#대학체육부

#라이프스타일

#마케팅

#마케팅믹스

#법률

#부정적 감정

#사례연구

#생활만족

#서비스품질평가

#스크린 스포츠

#스크린 스포츠 테마파크

#스크린 스포츠시설

#스포츠 진흥

#스포츠산업

#스포츠산업진흥법

#스포츠시설

#스포츠이벤트

#야구동호인

#야구장

#위치선정

#재방문의도

#재이용의도

#저작권보호 의사결정

#제약요인

#지각된 대기시간

#참여동기

#촉진

#타인추천의도

#팀 몰입도

#프로농구

#activation

#athletic department

#Baseball

#Baseball Club

#baseball parks

#case study

#Constraints

#continuous watching intention

#Copyright Protection Decision-making

#e-스포츠

#effectiveness

#eSports

#facility

#facility environment

#fan loyalty

#fan-team relationship quality

#Game Contents

#Importance-Performance Analysis(IPA)

#Individual consideration

#Intellectual stimulus

#intention of re-participation

#Intention to Spectate

#KBO

#licensed product

#Life Satisfaction

#Lifestyle

#Marketing Mix

#marketing mix 4Cs

#marketing promotional activities

#media engagement

#negative emotion

#Participatory Motive

#perceived waiting time

#Price marketing strategy

#Pro-Basketball Games

#professional baseball

#professional baseball industry

#pro-sports

#purchase intention

#Purchasing Barriers

#recommendation intention

#regional economic impact

#regional input-output analysis

#reuse intention

#Revisit intention

#Revisiting Intentions

#satisfaction

#screen baseball

#Screen Sport Theme Park

#Screen sports

#screen sports facilities

#service quality

#sport tourism

#sports commentator attributes

#sports event

#sports infrastructures

#strategy

#Team Commitment

#tourism

#Transformational leadership

#Trust

#waiting environment