저자의 연구 키워드

저자의 연구 키워드

#감성적 소비가치

#관계의 질

#관람동기

#관람만족

#관람의도

#관람태도

#관중유입

#구단이미지

#구단인지도

#구단태도

#구매의도

#구전의도

#국가이미지

#긍정적감정

#기업-소비자 관계성

#기업이미지

#마케팅활동만족

#매력성

#모기업이미지

#모기업충성도

#브랜도 충성도

#브랜드 구매의도

#브랜드 이미지

#브랜드 인지도

#브랜드 친숙도

#브랜드 태도

#브랜드개성

#브랜드동일시

#브랜드만족

#브랜드이미지

#브랜드자산

#브랜드충성도

#브랜드태도

#소비자-브랜드관계

#스포츠 콜라보레이션 브랜드

#스포츠브랜드이미지

#스폰서기업이미지

#스폰서동일시

#스폰서브랜드태도

#스폰서십 활동

#신뢰성

#응원만족

#이용의도

#재관람의도

#지각된가치

#지각된품질

#참여동기

#친숙성

#콜라보레이터

#콜라보레이티

#팀동일시

#팀속성

#팀신뢰

#팀충성도

#프로스포츠

#프로야구단 SNS특성

#attitude toward brand

#attitude toward brand of sponsor

#attitude toward spectating

#attitude toward team

#Attitude toward Watching

#attractiveness

#brand attitude

#brand familiarity

#brand identification

#brand image

#brand loyalty

#brand personality

#brand purchasing intention

#brand recognition

#brand satisfaction

#brand trust

#Cheering Satisfaction

#club identification

#club image

#club loyalty

#club trust

#collaboratee

#collaborator

#company-customer relationship

#consumer-brand relationship

#corporate image of title sponsorship

#emotional consumption

#Exercise Commitment

#Exercise Satisfaction

#Factors Affecting Game Attendance

#familiarity

#game trust

#Influx of Spectators

#intent of use

#Marketing satisfaction

#Motives of game attendance

#national image

#organization trust

#parent company image

#perceived quality

#perceived value

#positive emotion of parent company and parent company loyalty

#Pro Sport

#professional baseball club’s service quality

#purchase intentions

#referee trust

#relationship quality

#reliability

#Repurchase Motivation

#Resilience

#revisit intention

#Re-watching Intention

#satisfaction of spectating

#Self-leadership

#SNS characteristics of professional baseball team

#Spectating Commitment

#Spectating Satisfaction

#spectatorship intention

#sponsor identification

#sponsor image

#Sponsorship activities

#sport collaboration brand

#sports brand image

#Team attribute

#team awareness

#team equity

#team identification

#team image

#team loyalty

#team trust

#VAR justice

#viewing flow

#viewing satisfaction

#Watching Satisfaction

#Word of Mouth Intention

#word-of-mouth