저자의 연구 키워드

저자의 연구 키워드

#감정고갈

#감정노동전략

#감정부조화

#개인적 요인

#경제적 성과

#고객 불량행동

#고객만족

#고객만족 (Customer Satisfaction)

#고객몰입(Customer Commitment)

#고객무례

#고객지향성

#고객충성도

#공유된 목표

#공익연계마케팅

#관계지속의도

#관계지속의도(Relationship Continuity Intention)

#관계혜택

#교차구매

#구매의도

#국가 이미지

#내구소비재

#내부고객세분화(Internal Customer Segmentation)

#내부마케팅(Internal Marketing)

#대리점 공정성

#대리점 만족

#대리점 신뢰

#대안매력도(Alternative Attractiveness)

#대응전략

#동조소비

#만족

#메시지 유형

#본사 신뢰

#부정적 구전

#불공정한 고객불평

#불공정한 조직처우

#브랜드동일시

#사랑

#사회연결망

#사회연결망 밀도

#사회연결망 중앙성

#사회자본

#사회적 요인

#사회적유대(Social Tie)

#스트레스

#신뢰

#신제품 실패

#위조품

#유대강도

#이직의도

#인간적 관계

#재무적유대(Financial Tie)

#전환비용

#전환비용(Switching Cost)

#정보공유

#정서적 고갈

#제품 태도

#지각된가치

#직무만족

#직무만족(Job Satisfaction)

#직무성과

#추천의도

#친소비자행동

#판매원

#판매원속성

#프랜차이즈 시스템

#한국과 중국 소비자

#한류

#호텔멤버십

#호텔비회원(Hotel Nonmembers)

#화장품 광고

#Affective Brand image

#brand attachment

#Brand Identification

#Brand Image

#Brand Personality

#Cause-Related Marketing Activity

#Cognitive Brand image

#Consumer Conformity

#Consumers’attitudes

#cooperation

#Cosmetic advertising

#Counterfeits

#cross-buying

#customer incivility

#Customer Loyalty

#customer loyalty to agency

#Customer Orientation

#customer perceived justice in agency

#Customer Satisfaction

#customer satisfaction with agency

#customer trust in headquarters

#customer's unfair complaint

#Customers’ Disgruntled Behaviors

#economic performance

#Emotional Dissonance

#Emotional Exhaustion

#Emotional Labor Strategy

#extra-role

#franchise system

#Hanllyu

#hotel membership

#information sharing

#in-role

#Interpersonal Relationship

#job performance

#job satisfaction

#Korean and Chinese Consumer

#love

#Message Type Strategy

#National images

#Negative WOMs

#New Product Failure Crisis

#perceived value

#Personal Factors

#prosocial behavior to consumer

#Purchase Intention

#Recommendation intention

#recommendations

#recovery delight

#recovery satisfaction

#Relation Continuance Intention

#Relational Benefits

#relationship continuity intention

#relationshipcontinuity intention

#Response Type Strategy

#salesperson

#salesperson-attributes

#satisfaction

#service recovery

#shared goals

#social capital

#Social Factors

#social network

#social network centrality

#social network density

#stress

#Switching Cost

#tie strength

#trust

#turnover intention

#unfair treatment of an organization