저자의 연구 키워드

저자의 연구 키워드

#검도

#경마공원

#고객만족

#고객신뢰

#관람만족

#관람몰입

#관람시장

#관여도

#광고태도

#구매의도

#구매태도

#구전의도

#권위적행동

#대인관리

#리더십유형

#마케팅믹스

#무술

#민주적행동

#발전

#방송사 명성

#브랜드 태도

#비디오판독 인식

#상품태도

#서비스 품질

#서비스품질

#소비자반응

#스포츠 컨벤션 이벤트

#스포츠관여도

#스포츠브랜드

#스포츠스타 광고모델 속성

#시장세분화

#시청동기

#시청몰입

#애플리케이션 광고

#유럽프로축구

#자기관리

#재관람의도

#재방문

#재방문의사

#재시청의도

#전망

#정신관리

#제품태도

#주5일 근무제

#중계방송품질

#참가자 만족

#충성도

#타인추천

#태권도

#팬행동

#프로축구

#훈련과 지시행동

#Advertisement Attitude

#advertising attitude

#advertising reaction

#application advertisement

#Athletic Performance

#Attendees' Satisfaction

#audience

#audience constrained factor

#audience promotional factors

#authoritative behavior

#brand attitude

#broadcasting quality

#broadcasting station's reputation

#Customer satisfaction

#Customer trust

#democratic behavior

#Developments

#e-sports activity

#European professional football

#Horse racing park

#Intention to revisit

#Interpersonal management

#Involvement

#IPA

#Jiu-Jitsu Studio

#Kendo

#Kendo players

#Kumdo

#leadership type

#Market segmentation

#marketing mix

#Martial arts

#Mental management

#non-audience

#offline sports participation

#Polymorphism

#product attitude

#professional football

#professional sports

#purchase intention

#Purchase Intention Sports Star Models's Attributes

#re-spectating intention

#re-viewing intention

#Revisit

#selection attribute

#Self-management

#Service quality

#SNS information offering

#spectating flow

#spectating satisfaction

#Spectator market

#sport fan ethnocentrism

#Sport Involvement

#sports adverising

#sports brand

#sports consumer characteristics

#Sports Convention Event Service Quality

#taekwondo

#Talent and X chromosome

#training and coaching behavior

#TV viewers’ motive

#VAR perception

#viewing attitude

#viewing flow

#viewing intention

#word-of-mouth

#Word-of-mouth Intention