저자의 연구 키워드

저자의 연구 키워드

#가격 다양성

#가격경쟁

#가격선도

#가격선도자

#게임이론

#게임이론모형연구

#계량마케팅

#공분산분석

#대규모점포 출점규제

#대형마트

#마케팅모델

#복합쇼핑몰

#비단조 관계

#비대칭적 비용절감능력

#삶의 행복

#상권

#상권영향평가

#상이한 비용구조

#설득형 촉진활동

#소매업태간 경쟁

#소비상권

#소비행복

#수직적으로 차별화된 제품카테고리

#순차적 품질결정

#스토어 브랜드

#온라인몰

#유통경로

#유통경로구성원

#유통경로구조

#유통채널

#이중차분법

#이중차분회귀분석법

#인과추론

#점포 충성도

#제품구색

#제품구색전략

#제품품질결정

#지각된 가치

#지역경제

#지역협력계획

#차별화 전략

#채널 유형

#최적유통업태

#카테고리 다양성

#카테고리 킬러

#통제집단합성법

#통제집단합성-이중차분법

#판매상권

#프라이빗 브랜드

#프리미엄 PB

#a vertically differentiated product category

#ANCOVA (Analysis of Covariance)

#Asymmetric Cost Reduction Capability

#Asymmetric cost structure

#Category killer

#Category Variety

#Causal Inference

#channel price leadership

#Channel strategy

#Channel Structure

#community impact evaluations

#Competition between different retail formats

#Complex Shopping Mall

#Consumer trade area

#Consumption Happiness

#Customer lifetime value

#Difference-in-Differences

#Differentiation Strategy

#discount store

#Distribution channel

#Distribution Channel Members

#Distribution Channels

#Double-difference regression method

#Game Theory

#Game Theory Modeling

#Granger 인과관계 검정

#Granger Causality Test

#Impact assessment on trade area

#KB Rockstar

#local collaboration program

#local economy

#Marketing Channel Type

#Marketing Models

#Nonmonotonic Relationship

#Online Mall

#Optimal Channel Format

#PB(Private Brand)

#Perceived Value

#Persuasive promotion

#Premium PB

#Price Competition

#Price Leadership

#Price Variety

#Private Brand

#Product Assortment

#Product Line Design

#Product Quality Decision

#Quantitative Marketing

#Regulations on large-scale store entry

#Retail banking. Customer sementation

#Retailer trade area

#Sequential quality decision

#SSM

#Store brand

#Store loyalty

#Subjective Happiness

#super-supermarket

#Synthetic Control Method

#Synthetic Difference-in-Differences

#Trade area