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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2000.3
- 수록면
- 165 - 190 (26page)
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Economic, political and social changes that have occurred over the last decades have dramatically altered the landscape of global business. The opportunities and challenges met by international marketers are greater and more diverse than ever before. Today, the competitive environment within which these opportunities exist is vastly different from those of earlier periods. Companies that succeed will be those capable of adapting to constant change and adjusting to new challenges.
In international marketing, companies usually take advantage of a wide number of different organizations to facilitate the distribution of their production because of considerable differences between countries, and in the expected rates of sale of the product or services.
First, this study is to find out how KGTCs manage their international distribution channels in the light of the 21st century. Second, this study is concerned with the management of distribution channels and this is being influenced by factors such as the marketing mix, the marketing arrangement, and the cultural behavior of clients in the international market. Finally, this study will be a source of valuable data for students and other researchers who wish to compare their theories with the experience of professionals in the field, and practitioners in the distribution field will find the recommendations of this research a good source of strategies and ideas for improving existing practices.
In international marketing, companies usually take advantage of a wide number of different organizations to facilitate the distribution of their production because of considerable differences between countries, and in the expected rates of sale of the product or services.
First, this study is to find out how KGTCs manage their international distribution channels in the light of the 21st century. Second, this study is concerned with the management of distribution channels and this is being influenced by factors such as the marketing mix, the marketing arrangement, and the cultural behavior of clients in the international market. Finally, this study will be a source of valuable data for students and other researchers who wish to compare their theories with the experience of professionals in the field, and practitioners in the distribution field will find the recommendations of this research a good source of strategies and ideas for improving existing practices.
목차
ABSTRACT
1. INTRODUCTION
2. REVIEW OF RELATED LITEFATURE, AND STUDIES
3. RESEARCH DESIGN AND METHODOLOGY
4. PRESENTATION ANALYSIS AND INTERPRETATION OF DATA
5. CONCLUSION
6. RECOMMENDATIONS
7. SELECT
8. MOTIVATE
9. EVALUATE
REFERENCE
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UCI(KEPA) : I410-ECN-0101-2009-320-014251558