메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

Advertising in Korea and Japan : a Comparative Study TV commercial expressions 1998-1992 in international acculturation
Recommendations
Search
Questions

한국과 일본의 광고비교 연구 : 문화접변현상이 대두되는 1992-1998 TV광고표현을 중심으로

논문 기본 정보

Type
Academic journal
Author
Journal
Korean Society of Design Science Archives of Design Research Vol.14 No.2 KCI Accredited Journals SCOPUS
Published
2001.5
Pages
127 - 136 (10page)

Usage

cover
📌
Topic
📖
Background
🔬
Method
🏆
Result
Advertising in Korea and Japan : a Comparative Study TV commercial expressions 1998-1992 in international acculturation
Ask AI
Recommendations
Search
Questions

Abstract· Keywords

Report Errors
The aim of this study is to examine and compare Koreans and Japanese creativities in advertising.
It was to analyze empirically their creativities appreciated in 200 TV commercials broadcasted between 1992 and 1998.
The content analysis, was a useful process, provided very important clues for comparative analysis. Many difference were found in the examined TV commercials in Korea and Japan. It showed major difference in ways in which the level of noise, the using of cuts, social space, camera work, etc. except preference of jingle, colors, elements of tradition
The most distinctive difference is that the Japanese TV commercials deal with artificialities atmosphere than the Korean commercials.
This result may help to explain a common social phenomenon of not losing the original culture in each society, as a result of "international acculturation" and the subsequent "indigenization by adaptive change"
#creativities in advertising #compare Korean and Japanese #TV commercials

Contents

要約
Abstract
1. 서론
2. 국내외 연구동향
3. 90년대 광고표현
4. TV광고의 내용분석
5. 논의
6. 연구결과와 제한점
참고문헌

References (0)

Add References
If the reference is being serviced by DBpia, please register through [Add Reference]

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Related Authors

Frequently Viewed Together

A Comparison of the Artistic styles of Advertisements Represented in the issued in Magazine, 'ELLE' as published in between Korea and China
Zhang Yang-yang ,  Myung Kwang-joo Archives of Design Research 2010 .08
A Comparison of POP Advertising of Korean and Japanese
Chung Wol Soon Japanese Cultural Studies 2012 .10
Study of the Relationship of Animal Symbols in the Conscious of Russian and in the Dream Books
Pa ,  k Hyun-Jee Korean Journal of Russian Language and Literature 2012 .09
A Comparative Study of Multicultural Education in Korea and Japan: With Reference to School Practice Cases
Ho-seong Cheon Social Studies Education 2011 .12
A Study on Multi-Cultural Policy of Foreign Countries - Cases of Japan, Germany, Australia
Shin Jae-Ju THE JOURNAL OF SOCIAL SCIENCE 2010 .12

Comments(0)

0

Write first comments.

UCI(KEPA) : I410-ECN-0101-2009-658-015929512