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자료유형
학술저널
저자정보
저널정보
한국체육과학회 한국체육과학회지 한국체육과학회지 제16권 제2호
발행연도
2007.5
수록면
423 - 433 (11page)

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초록· 키워드

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The purpose of this study to market segmentation for participation consumption type in marine leisure sports. For empirical study, we conducted a questionnaire survey activities marine leisure sports participation. Questionnaires recovered from the survey were statistically processed using SPSS/PC+ 11.0 for Windows, and based on the results of the statistical processing, cluster analysis was performed to find key groups divided by gender, consumption type, participation, interest, etc. When the relation between each group’s leisure participation type was examined through correspondence analysis, conclusions were drawn as follows.
First, the female specialist group, Second, the male high?income specialist group, Third, for the ordinary wage worker group, Fourth, the highly educated wage worker group, Fifth, the female student group, Lastly, the university man student group. According to the results of this study presented above, promotion of marine leisure sports participation is considered to have important effects on the development of the national tourism industry, competitiveness in international society and the activation of marine leisure sports and furthermore to stimulate national economic growth, culture people’s sentiments, and improve their life quality. In this sense, research on marine leisure sports should be made for international competitiveness in domestic environment and to analyze strategies for the development of marine leisure sports.

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Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 결론 및 제언
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