지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2002.12
- 수록면
- 91 - 115 (25page)
이용수
초록· 키워드
오류제보하기
Character industry in Korea has a history of less than 20 years by now, as it began in earnest at the end of the 1980s. Domestic character market is estimated to be around 1.2 trillion won occupying mere 0.01% of the world character market of 1,200 trillion won and less than 4% of the Japanese market, according to the calculation made by Korea Animation Producers Association.
Local character takes up only 5% of the domestic character market, necessitating the development of the local character and an increase in market share.
It is painful to look at the current status of the local character market especially when compared with the huge world market. However, it might be an opportune moment for us to reverse the situation in our favor by a mental switchover.
And we need to face up to the reality that the local character industry has many problems, and it is our duty to settle them.
What then are the problems caused by the foreign character taking up 90% of the domestic market?
Foreign character overwhelming the local market will bring about cultural dependency, emotional confusion, and financial loss caused by the payment of the royalties stemming from the intellectual property rights.
The following is suggested as methods of settlement for such problems:
1. Development of character emotionally appealing to the Koreans
2. Development of long-lived character
3. Development of character firmly based on a good scenario
4. Thorough planning & marketing
5. Establishing an institution exclusively governing character business
This study discussed the importance of developing long-lived character appealing not only to the Koreans but also to the whole world, that will meet the requirements as stated in 1 & 2 of above. For this purpose Chungmugong General Lee Soon-shin was chosen out of the Korean historical personages for further analysis, trying to rediscover the significance of the character development based on originality.
Local character takes up only 5% of the domestic character market, necessitating the development of the local character and an increase in market share.
It is painful to look at the current status of the local character market especially when compared with the huge world market. However, it might be an opportune moment for us to reverse the situation in our favor by a mental switchover.
And we need to face up to the reality that the local character industry has many problems, and it is our duty to settle them.
What then are the problems caused by the foreign character taking up 90% of the domestic market?
Foreign character overwhelming the local market will bring about cultural dependency, emotional confusion, and financial loss caused by the payment of the royalties stemming from the intellectual property rights.
The following is suggested as methods of settlement for such problems:
1. Development of character emotionally appealing to the Koreans
2. Development of long-lived character
3. Development of character firmly based on a good scenario
4. Thorough planning & marketing
5. Establishing an institution exclusively governing character business
This study discussed the importance of developing long-lived character appealing not only to the Koreans but also to the whole world, that will meet the requirements as stated in 1 & 2 of above. For this purpose Chungmugong General Lee Soon-shin was chosen out of the Korean historical personages for further analysis, trying to rediscover the significance of the character development based on originality.
목차
Ⅰ. 서론
Ⅱ. 본론
Ⅲ. 결론
[참고문헌]
[ABSTRACT]
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