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초록· 키워드
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She is quite a character of charm. Her spec of free-will quite wields its power over the four hundred years from her lifetime to this 21st century. Those characteristic aspects of Hwang Jin-i have been portrayed in many ways in the several genres in the last 5 years. For example in 2005 since Dahoon.com published ??Hwang Jin-i??of Hong Seok-jung, the North Korean novelist, an authoress Jeon Gyeong-rin's ??Hwang Jin-i??has been published in two volumes and sold as much as 150,000 sets in two years and then become the topic of the public. Later in 2006, KBS 2TV produced and televised ??Hwang Jin-i?? for a Wed-Thursday drama and recorded high popularity-rating. In 2007, a film company, who bought the copyright of the North Korean novel, ??Hwang Jin-i??, produced and showed the film ??Hwang Jin Yi??and drew large audience of 1,200,000.
There are three categories of Gisaengs, who were highly reputed in history; a national self-existence, a self-preservation, and an artist. While Gyewolhyang and Nongye can be categorized into the type of national self-existence, Sobakju, Hongrang, Kanga, Hanwu and Maehwa can be categorized into the type of self-preservation. In the other hand, Maechang and Hwang Jin-i can be categorized into both types of the self-preservation and the artistic character but nearer to the artistic one.
'One source multi-use' (OSMU) means the enterprise strategy which the source-contents give birth to diverse genres such as games, publications, dramas, films, animations, and characters and raise the related value added. Hwang Jin-i is the text that showed up as a new icon of the mass culture owing to the 2006 OSMU strategy and genre of faction.
??Hwang Jin-i??of Hong Seok-jung created a story differentiated from the other history novels written by the previous writers such as Lee Tae-jun. While the one of Lee Tae-jun has the epic structure centering around the episodes of the historical romances, ??Hwang Jin-i??of Hong Seok-jun weaves the western structure of discord. The work of Hong Seok-jun is transformed into the film containing the aesthetic value on pro-romanticism and style-aesthetics which is different from the other genres.
Meanwhile, the film ?Hwang Jin-i?starts the story breaking the balance of the long-story novel with three volumes. While the novel, ??Hwang Jin-i??, which can depict the charm of language-arts, seeks for the balanced beauty on the axis of three theses-the heroine, Hwang Jin-i's entering the Gisaeng-Affront to the hypocrisy of the nobilities of old Korea-Breaking down the feudalistic discrepancy, the film ?Hwang Jin Yi?shows the more intensified aspect of the dramatic tension as the frame of the epic structure is condensed into two theses-Love above class barrier-Breaking down the medieval discrepancy. The film ?Hwang Jin Yi?, however, shows the weakness of the sudden decrease of the dramatic tension because the weakness of the framework such like the unsuitable role weight of Nomi in the framework and the dramatic reverse('Nomi's self-surrender' and 'Hwang Jin Yi's episode of serving to the local magistrate') and the unskilled manipulating the tension lets fall sudden the fun of the drama. Above all, the description of Nomi as 'a strong and chivalrous hero with Herculean strength' in the North Korean film, ?Im Ggeok-jeong?, also aroused the rejection symptoms of South Korean audience.
However, the film ?Hwang Jin Yi?obtained good results proposing the possibility of mutual communication between the genres. Though it is the historical work, setting up a method of sincere communication in trying talks between the classes in the dark medieval era itself raised the level of the video culture and at the same time served as a momentum overcoming the chronic critical comment from School of Frankfurt, the loss of 'the critical power' of the mass culture. The film ?Hwang Jin Yi?also achieved the expected results of understanding of the tragic social situation of the medieval era and presenting the future prospect.
These successes of Hwang Jin-i as visual media spread into the other genres such like cartoon, musical, play, game, etc and generate the new meaning. On the basis there are codes of arts, love, tension solution of Gisaeng and works as the initial explosive for the creation of new meaning.
There are three categories of Gisaengs, who were highly reputed in history; a national self-existence, a self-preservation, and an artist. While Gyewolhyang and Nongye can be categorized into the type of national self-existence, Sobakju, Hongrang, Kanga, Hanwu and Maehwa can be categorized into the type of self-preservation. In the other hand, Maechang and Hwang Jin-i can be categorized into both types of the self-preservation and the artistic character but nearer to the artistic one.
'One source multi-use' (OSMU) means the enterprise strategy which the source-contents give birth to diverse genres such as games, publications, dramas, films, animations, and characters and raise the related value added. Hwang Jin-i is the text that showed up as a new icon of the mass culture owing to the 2006 OSMU strategy and genre of faction.
??Hwang Jin-i??of Hong Seok-jung created a story differentiated from the other history novels written by the previous writers such as Lee Tae-jun. While the one of Lee Tae-jun has the epic structure centering around the episodes of the historical romances, ??Hwang Jin-i??of Hong Seok-jun weaves the western structure of discord. The work of Hong Seok-jun is transformed into the film containing the aesthetic value on pro-romanticism and style-aesthetics which is different from the other genres.
Meanwhile, the film ?Hwang Jin-i?starts the story breaking the balance of the long-story novel with three volumes. While the novel, ??Hwang Jin-i??, which can depict the charm of language-arts, seeks for the balanced beauty on the axis of three theses-the heroine, Hwang Jin-i's entering the Gisaeng-Affront to the hypocrisy of the nobilities of old Korea-Breaking down the feudalistic discrepancy, the film ?Hwang Jin Yi?shows the more intensified aspect of the dramatic tension as the frame of the epic structure is condensed into two theses-Love above class barrier-Breaking down the medieval discrepancy. The film ?Hwang Jin Yi?, however, shows the weakness of the sudden decrease of the dramatic tension because the weakness of the framework such like the unsuitable role weight of Nomi in the framework and the dramatic reverse('Nomi's self-surrender' and 'Hwang Jin Yi's episode of serving to the local magistrate') and the unskilled manipulating the tension lets fall sudden the fun of the drama. Above all, the description of Nomi as 'a strong and chivalrous hero with Herculean strength' in the North Korean film, ?Im Ggeok-jeong?, also aroused the rejection symptoms of South Korean audience.
However, the film ?Hwang Jin Yi?obtained good results proposing the possibility of mutual communication between the genres. Though it is the historical work, setting up a method of sincere communication in trying talks between the classes in the dark medieval era itself raised the level of the video culture and at the same time served as a momentum overcoming the chronic critical comment from School of Frankfurt, the loss of 'the critical power' of the mass culture. The film ?Hwang Jin Yi?also achieved the expected results of understanding of the tragic social situation of the medieval era and presenting the future prospect.
These successes of Hwang Jin-i as visual media spread into the other genres such like cartoon, musical, play, game, etc and generate the new meaning. On the basis there are codes of arts, love, tension solution of Gisaeng and works as the initial explosive for the creation of new meaning.
#예술품성형 기생
#매창
#소백주
#'원소스 멀티 유즈(one sourse multi-use)' 전략
# 송도기이(松都記異)
#홍석중의 황진이
#원형 문화콘텐츠의 확산
#팩션(faction)
#서구적인 갈등구조
#탄력적인 언어구사
#반전(反轉)의 취약성
#'황진이'의 의미생성 과정
#a type of Gisaeng of an artist
#strategy of 'one sourse multi-use'
# marvelous record of Songdo
#Hong Seok-jung Hwang Jin-i
#transmission of proto-culture contents
#faction
#the western structure of tension
#the elastic command of language
#the weakness of the reverse
#the process of meaning formation of 'Hwang Jin-i'
목차
1. 머리말
2. 원형콘텐츠와 21세기형 ‘기생 문화’ 콘텐츠의 위상
3. ‘원 소스 멀티 유즈’전략으로서의 황진이
4. 텍스트간의 상호 비교
5. 맺음말
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