지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
This paper sets up research model of the influence of the factors relating to imported GM crops and foods at individual or social level on consumers' attitudes and purchasing intention of the products. And then conduct empirical test of consumers using a LISREL-based structural model.
The findings of this study are as follows.
First, perceived relative advantage has a significant positive effect on consumer's attitude and purchasing intention of GM crops and foods. This result hints that perceived relative advantage is major factor in order to acquire market access. This result constitute the need for producers and scientists to shift from a technology-push situation more to consumer-oriented product R&D, where radical innovations in technology can be successfully transformed in to real or actual value realized by consumers. Second, perceived human safety has a significant positive effect on consumer's attitude and purchasing intention of GM crops and foods. And perceived environmental safety has significant positive effect on only consumer's attitude. These results constitute the need for the stakeholders relating to GM crops and foods to perform in-depth risk-communication strategy on the technological process of modem biotechonology. Consumers' concerns on risk of GM technology have been little accounted in policy and strategy of government agencies, producers, scientists, firms, ect. Bilateral risk-communication must take account of the actual concerns of the consumers in order to perform policy or strategy and to reduce risk in the R&D, commercialization and safety or risk management of biotechnology and GM crops and foods. In order to communicate effectively about risk, is important to investigate dynamic changes in both the extent and nature of consumers' perceptions associated with specific hazards. Third, family and friends' support of GM crops and foods has a significant positive effect on perceived subjective norm which have influence on attitude of the products. These results hint that development of GM crops and foods will have to been based on society-oriented perspective with a view to acquiring market access. Finally, consumers' attitudes and perceived social norm have significant positive effect on consumer's purchasing intention of GM crops and foods. These results double the possibility of application of reasoned-action theory in future.
The findings of this study are as follows.
First, perceived relative advantage has a significant positive effect on consumer's attitude and purchasing intention of GM crops and foods. This result hints that perceived relative advantage is major factor in order to acquire market access. This result constitute the need for producers and scientists to shift from a technology-push situation more to consumer-oriented product R&D, where radical innovations in technology can be successfully transformed in to real or actual value realized by consumers. Second, perceived human safety has a significant positive effect on consumer's attitude and purchasing intention of GM crops and foods. And perceived environmental safety has significant positive effect on only consumer's attitude. These results constitute the need for the stakeholders relating to GM crops and foods to perform in-depth risk-communication strategy on the technological process of modem biotechonology. Consumers' concerns on risk of GM technology have been little accounted in policy and strategy of government agencies, producers, scientists, firms, ect. Bilateral risk-communication must take account of the actual concerns of the consumers in order to perform policy or strategy and to reduce risk in the R&D, commercialization and safety or risk management of biotechnology and GM crops and foods. In order to communicate effectively about risk, is important to investigate dynamic changes in both the extent and nature of consumers' perceptions associated with specific hazards. Third, family and friends' support of GM crops and foods has a significant positive effect on perceived subjective norm which have influence on attitude of the products. These results hint that development of GM crops and foods will have to been based on society-oriented perspective with a view to acquiring market access. Finally, consumers' attitudes and perceived social norm have significant positive effect on consumer's purchasing intention of GM crops and foods. These results double the possibility of application of reasoned-action theory in future.
목차
Ⅰ. 연구목적
Ⅱ. 이론적 배경 및 가설설정
Ⅲ. 변수측정 및 자료수집
Ⅳ. 실증분석 및 결과해석
Ⅴ. 연구 시사점 및 한계
참고문헌
ABSTRACT
참고문헌 (64)
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