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Fashion Designs Applying Trompe I'oeil by Layering - focused on development of womans wear brand new product -
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레이어링에 의한 Trompe I'oeil 기법을 응용한 패션 디자인 : 여성복 신규브랜드 상품개발을 중심으로

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Type
Academic journal
Author
SHIN Hye-Jung (이화여자대학교) KIM Hea-Yeon (이화여자대학교)
Journal
Korean Society of Design Science Archives of Design Research Vol.23 No.6 KCI Accredited Journals SCOPUS
Published
2010.11
Pages
81 - 86 (6page)

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Fashion Designs Applying Trompe I'oeil by Layering - focused on development of womans wear brand new product -
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As economic development has given rise to improvements in the standard of living and markets have become more globalized, the demands of consumers and their perceptions of value have undergone an accordant transformation. In order to meet consumers' desires and expectations, a differentiated form of brand identity is urgently needed. As such, differentiated design ideas and more original forms of expressions should be developed. One such concept is "Trompe I'oeil'', a creative representation of artistic style Which has continuously influenced contemporary fashion and played joyful tricks with the tactful imagination.
One of purposes in the study is to apply the Trompe L'oeil technique to a practical function Wherein a person wears two cloths, one over the other, thereby giving off the effect of an optical illusion through the combination of the layered items and a unique form of cutting. The intent is to suggest products which are based on market demands and are thus likely to be sold through sales planning. Toward that end, the concept and background of Trompe I'oeil were examined in tandem with an analysis of cases in which "Layering" is employed in contemporary fashion design. The study also considers the appeal of emotional factors with attention to brand concepts in oder to launch a new brand of women's clothing.
According to the findings, the effect of a type of clothing that provides the illusion of wearing several kinds of clothes provides a fun optical trick which also makes people comfortable. Such a product can be expressed in terms of practicality, combining fashionable and functional elements.
In addition, Trompe L'oeil, in its application of layering, broadens the scope of new expression and presents creative ideas by thinking "outside of the box" As a result, this study demonstrates the increasing appeal of a high emotional brand value.
#Trompe I'oeil #Layering #product development

Contents

요약
Summary
1. 디자인 배경 및 목적
2. 디자인 내용 및 표현방법
3. 디자인의 이론적 배경
4. 상품 기획 및 개발
5. 작품 제작
6. 결과
참고문헌

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