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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.5
- 수록면
- 319 - 338 (20page)
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Design has been increasingly recognized as a strategic management tool for coping with the ever-intensifying competition in internet business. Together with the strategic use of internet service design, this research aims to identify designers’ roles and contributions in new internet service strategy formulation and implementation. The HyundaiCard Website 3.0, which was renewed by successful partnerships with two design consulting firms (IDEO and ACG), was investigated. Through the analysis of the case study results, this study proposed a model for a triangular client-design consultant partnership that explains the following distinctive roles of designers and clients in the strategy-led internet service website development process: (1) IDEO, which conducted an inspirational user research for creating innovative financial experiences as a strategy formulator; (2) ACG, which practically implemented the strategy by visualizing credit card information and service tasks in a more emotional way as a strategy implementer; and (3) HyundaiCard, which played a versatile/flexible role in effectively mediating and harmonizing the design practices of these two design firms as a strategy evaluator or strategy communicator. Based on evidence from the case studies, this research supports the notion that the design activities in internet business have expanded from the web design level to the strategic management level.
목차
Abstract
1. Introduction
2. Enlarging the Designer’s Roles in Internet Business
3. Research Methodology
4. Case Description: HyundaiCard Website 3.0
5. The Client-Design Consultant Partnership in Website Strategy
6. Conclusions
References
참고문헌 (46)
참고문헌 신청
1. [인터넷자원] - Architectural Record.com / / Hyundai Finance Shop and Hyundai Brandshop
2. [단행본] - Best, K / 2006 / Design Management: Managing Design Strategy, Process and Implementation / AVA Publishing
3. [단행본] - Blaish, R / 1993 / Product Design and Corporate Strategy: Managing Connection for Competitive Advantage / McGraw-Hill
4. [학술지(정기간행물)] - Chhatpa, R / 2007 / Analytic Enhancements to Strategic Decision-Making: From the Designer’s Toolbox / Design Management Review 18 (1) : 28 ~ 35
5. [학위논문] - Chung, K. W / 1989 / The Role of Industrial Design in New Product Strategy / 박사 / Manchester Metropolitan University
2. [단행본] - Best, K / 2006 / Design Management: Managing Design Strategy, Process and Implementation / AVA Publishing
3. [단행본] - Blaish, R / 1993 / Product Design and Corporate Strategy: Managing Connection for Competitive Advantage / McGraw-Hill
4. [학술지(정기간행물)] - Chhatpa, R / 2007 / Analytic Enhancements to Strategic Decision-Making: From the Designer’s Toolbox / Design Management Review 18 (1) : 28 ~ 35
5. [학위논문] - Chung, K. W / 1989 / The Role of Industrial Design in New Product Strategy / 박사 / Manchester Metropolitan University
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UCI(KEPA) : I410-ECN-0101-2013-658-000516228