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자료유형
학술저널
저자정보
저널정보
대한국토·도시계획학회 국토계획 國土計劃 第46卷 第3號
발행연도
2011.6
수록면
253 - 268 (16page)

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The Primary purpose of this paper is to identify consumer characteristics affecting Buying Decision of Neo-Hanok, so called Korean traditional housing style. This study was examined about consciousness and preference for Neo-Hanok, through resident survey in capital region. A total of 200 questionnaires were analyzed by anova and multiple regression analysis, using SPSS 15.0. The main findings of research are briefly summarized as follows; First, Neo-Hanok was mostly popular and in high demand, among middle aged upper classes with housing affordability. Especially, latent demand for Neo-Hanok spatially concentrated in the suburbs of capital area. Secondly, 5 variables of consumer characteristics are identified as statistically significant factors associated with Buying Decision of Neo-Hanok. They were included property value, lot area, housing satisfaction, family income, site location(distance from CBD) and ranked from highest to lowest by influence. These facts show that residents were recognized the importance of amenity, accessibility, community, economic power, when purchasing Neo-Hanok. Therefore, the main results imply that these factors should be taken into account for devising housing policy, plan in the future. Also, it can be useful data for understanding the preference and feature of potential consumer.

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Abstract
Ⅰ. 서론
Ⅱ. 이론적 고찰
Ⅲ. 분석의 틀
Ⅳ. 실증분석
Ⅴ. 결론 및 시사점
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