지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.6
- 수록면
- 193 - 203 (11page)
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초록· 키워드
오류제보하기
The objective of this study was to measure the attractiveness attributes of golf courses by surveying golf course customers and analyze the effects of such attributes on the customers’ loyalty and relationship intention, and ultimately, to enhance mutual satisfaction of golf course operators and customers, strengthen high loyalty customers’ relationship intention, and pursue the balanced development of the golf industry between the suppliers and the consumers. Conclusions drawn from the analysis were as follows.
First, customers’ recommendation intention was higher when the levels of landscape and course management, accessibility, service before game, and locker and shower room were high among the attractiveness factors of golf course, and their reuse intention was higher when the levels of service before game, landscape and course management, and booking service were high.
Second, customers’ relationship intention was higher when the levels of landscape and course management, and restaurant and tea house were high among the attractiveness factors of golf course.
Third, golf course customers’ relationship intention was higher when their reuse intention and recommendation intention were higher.
Summing up these results, golf course customers’ loyalty was highly affected by the condition of landscape and course management and service before game among attractiveness related attributes, and their relationship intention was higher when their loyalty was high. If these findings are reflected in golf course management, they may produce positive effects.
First, customers’ recommendation intention was higher when the levels of landscape and course management, accessibility, service before game, and locker and shower room were high among the attractiveness factors of golf course, and their reuse intention was higher when the levels of service before game, landscape and course management, and booking service were high.
Second, customers’ relationship intention was higher when the levels of landscape and course management, and restaurant and tea house were high among the attractiveness factors of golf course.
Third, golf course customers’ relationship intention was higher when their reuse intention and recommendation intention were higher.
Summing up these results, golf course customers’ loyalty was highly affected by the condition of landscape and course management and service before game among attractiveness related attributes, and their relationship intention was higher when their loyalty was high. If these findings are reflected in golf course management, they may produce positive effects.
목차
Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과 및 논의
Ⅳ. 논의
Ⅴ. 결론 및 제언
참고문헌
참고문헌 (21)
참고문헌 신청
1. [학위논문] - 김상민 / 2003 / 골프 참여 동기와 골프연습장 선택이유 및 만족도 분석 / 석사 / 제주대학교 대학원
2. [학술지(정기간행물)] - 김종호 / 2001 / 서비스품질, 서비스가치, 만족, 관계의 질 및 재이용의도의 구조적 관계 / 마케팅과학연구 8 : 1 ~ 23
3. [인터넷자원] - 대한골프협회 / / 대한골프협회
4. [학위논문] - 박순택 / 2007 / 실내 골프연습장의 참여 요인, 몰입, 재미, 구매행동의 관계 / 박사 / 계명대학교 대학원
5. [학위논문] - 박은정 / 2008 / 레스토랑 고객의 심리적 주인의식이 관계유지의도에 미치는 영향 / 박사 / 경원대학교 대학원
2. [학술지(정기간행물)] - 김종호 / 2001 / 서비스품질, 서비스가치, 만족, 관계의 질 및 재이용의도의 구조적 관계 / 마케팅과학연구 8 : 1 ~ 23
3. [인터넷자원] - 대한골프협회 / / 대한골프협회
4. [학위논문] - 박순택 / 2007 / 실내 골프연습장의 참여 요인, 몰입, 재미, 구매행동의 관계 / 박사 / 계명대학교 대학원
5. [학위논문] - 박은정 / 2008 / 레스토랑 고객의 심리적 주인의식이 관계유지의도에 미치는 영향 / 박사 / 경원대학교 대학원
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UCI(KEPA) : I410-ECN-0101-2013-692-000280347