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Regulation Differences of Broadcasting Laws from an Audience's Benefit
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방송매체간 규제차이에 관한 연구 : 수용자편익의 관점에서

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Type
Academic journal
Author
Byung-Sup Lee (인제대학교)
Journal
Society for journalism and communication studies Locality & Communication Vol.14 No.2 KCI Accredited Journals
Published
2010.8
Pages
121 - 150 (30page)

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Regulation Differences of Broadcasting Laws from an Audience's Benefit
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Abstract· Keywords

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Many researches of broadcasting regulation are executed at the viewpoint of business or audience behavior, not the audience benefit. This article is started from the questions how broadcasting services are regulated according to business type from the viewpoint of audience-benefit, what effects the difference of regulations make, and how the enhanced regulation system could be shaped.
As the regulation difference that is based on current laws associated with broadcasting brought the distorted situation of the competition, so the advanced technology for multimedia and multichannel service could not lead to the expansion of benefits of audience. Furthermore, the lack of regulational methods for public interest and different regulation according to broadcasting media show the evidence that regulation is not practiced according to the ‘same service, same regulation’ rule, but to the difference of business.
To improve the unbalanced situation of regulation, the adoption of a concept of consumer right is meaningful and make it possible the some implications for regulation approvement. The rights of education, solidarity, circumstances for consumers are declaratory, but methods to realize them are not enough, but depended on efforts of audiences themselves. The right of security is that the same contents are to be reviewed samely. The right of compensation could be maintained to prove the cause and effect relation. The right of information access is important for audience to select, but the access to information that audience really need is difficult because of the its complication and audience’s unenlightenment of it. The right of opinion reflection is restrained from insufficiency of institutions.
In addition, first suggestion is that the introduction of viewpoint transition from the business to the audience is needed. Secondly, the rule of ‘same services, same regulation’ is kept up with. Thirdly, it is needed not only the elaborated regulation for public interest, but also a research of regulation improvement that reveal the effects of regulation could be expaned from business side to audience side.
#차별적 규제 #수용자편익 #소비자 기본권리 #시장획정 #Discriminant Regulation #Benefits of Audience #Consumer Right #Business Discrimination

Contents

1. 문제제기
2. 규제의 목적과 현행 방송규제의 양태
3. 수용자의 관점에서 살펴본 방송규제
4. 요약 및 결론
참고문헌

References (2)

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편집부. 방송법 시행령. 관훈저널. 1988 dbpia 편집부. 언론중재 및 피해구제 등에 관한 법률. 한국언론학회 심포지움 및 세미나. 2009 dbpia

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