지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.8
- 수록면
- 463 - 475 (13page)
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초록· 키워드
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The purpose of this study was to investigate differences in management environments and market orientation in terms of Taekwondo academy’s operational characteristics. A set of survey questionnaires developed by previous studies was applied and survey was conducted with a total of 200 managers who operated the academy in Jeonnam Area. With 184 usable questionnaires, data were analyzed using t-tests and ANOVA.
Accordingly following findings were derived from current study. First, significant differences existed in management environments by operational characteristics including differences in market competition by numbers of trainees, differences in market turbulence, managers’ leadership, managers’ mind and managers’ learning by sizes of academies, differences in market competition, managers’ mind and managers’ learning by locations, and differences in managers’ mind by types of academies. Second, significant differences existed in market orientation by operational characteristics including differences in interfunctional coordination by numbers of trainees, differences in competitors orientation and interfunctional coordination by sizes, differences in infunctional coordination by locations and differences in customer orientation and interfunctional coordination by types of academies.
Accordingly following findings were derived from current study. First, significant differences existed in management environments by operational characteristics including differences in market competition by numbers of trainees, differences in market turbulence, managers’ leadership, managers’ mind and managers’ learning by sizes of academies, differences in market competition, managers’ mind and managers’ learning by locations, and differences in managers’ mind by types of academies. Second, significant differences existed in market orientation by operational characteristics including differences in interfunctional coordination by numbers of trainees, differences in competitors orientation and interfunctional coordination by sizes, differences in infunctional coordination by locations and differences in customer orientation and interfunctional coordination by types of academies.
목차
Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
참고문헌
참고문헌 (30)
참고문헌 신청
1. [학술지(정기간행물)] - 고재용 / 2004 / 호텔기업의 조직특성에 따른 시장지향성과 마케팅 성과의 관계 / 호텔관광연구 6 (3) : 9 ~ 22
4. [학술지(정기간행물)] - 김정수 / 2003 / 조직특성이 시장지향성과 생산성에 미치는 영향에 관한 연구 - 부산지역의 벤처기업을 대상으로 - / 생산성논집 17 (1) : 119 ~ 142
7. [기타자료] - 대한태권도협회 / 2010 / KTA 2009 등록도장 현황
8. [학술지(정기간행물)] - 류충완 / 2005 / 전남지역 태권도장의 운영전략에 관한 연구 / 한국 스포츠 리서치 16 (5) : 1325 ~ 1334
9. [기타자료] - 무카스미디어 / 2008 / 태권도장 경영악화 줄넘기로 뛰어 넘자
4. [학술지(정기간행물)] - 김정수 / 2003 / 조직특성이 시장지향성과 생산성에 미치는 영향에 관한 연구 - 부산지역의 벤처기업을 대상으로 - / 생산성논집 17 (1) : 119 ~ 142
7. [기타자료] - 대한태권도협회 / 2010 / KTA 2009 등록도장 현황
8. [학술지(정기간행물)] - 류충완 / 2005 / 전남지역 태권도장의 운영전략에 관한 연구 / 한국 스포츠 리서치 16 (5) : 1325 ~ 1334
9. [기타자료] - 무카스미디어 / 2008 / 태권도장 경영악화 줄넘기로 뛰어 넘자
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UCI(KEPA) : I410-ECN-0101-2013-692-000703410