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논문 기본 정보

자료유형
학술저널
저자정보
김유정 (호서대학교) 김민선 (호서대학교)
저널정보
한국인터넷전자상거래학회 인터넷전자상거래연구 인터넷전자상거래연구 제11권 제3호
발행연도
2011.9
수록면
57 - 82 (26page)

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초록· 키워드

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A survey shows that information sharing is one of the key purposes of using SNS(Social Network Service). Trust, which is built through social network of SNS users, facilitates SNS users to share information much more actively than other Internet services. SNS users have a tendency to distribute information when they are perceived it as valuable information, resulting in working social filtering of information on SNS site and ensuring information quality at a good level. SNS users also develop psychological contract with SNS sites on the basis of emotional beliefs that SNS site always tries to provide them with safe and stable environment along with a variety of benefits. Social filtering, information quality and psychological contract are likely to have direct and indirect associations with trust in SNS site and information sharing. Thus, this study examines how social filtering, information quality, and psychological contract impact on trust in site and information sharing directly and indirectly. A total of 143 responses were used for analyzing validity and reliability of research variables and testing research model fits and research hypotheses. The findings show that social filtering of positive information is positively and significantly related with information quality whereas social filtering of negative information is not related with information quality. Social filtering of positive and negative information is proven not to influence on trust in SNS site. It is also shown that information quality and psychological contract have positive and significant impact on trust in SNS site, and then trust influences significantly information sharing.

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Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구모형 및 가설
Ⅳ. 연구조사 설계
Ⅴ. 분석 결과
Ⅵ. 결론 및 시사점
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UCI(KEPA) : I410-ECN-0101-2013-326-000805754