지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.12
- 수록면
- 167 - 185 (19page)
이용수
초록· 키워드
오류제보하기
The main goal of this study is to provide an integrative understanding of virtual community from the relationship among shared value, provider reputation, community trust, and user satisfaction and to identify the moderating effects of community visiting frequency. The findings indicate that first, shared value and provider reputation affect positively community trust. Second, shared value, provider reputation, and community trust affect positively user satisfaction. Third, community visiting frequency enhances the relationships between shared value and community trust, and provider reputation and community trust, respectively. The obtained results suggest that community trust’s role should be very important to improve user satisfaction.
목차
Abstract
Ⅰ. Introduction
Ⅱ. Theoretical background and hypotheses
Ⅲ. Research model and research method
Ⅳ. Path analysis and hypothesis testing
Ⅴ. Discussion and conclusion
References
참고문헌 (0)
참고문헌 신청이 논문의 저자 정보
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2013-326-001431101