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자료유형
학술저널
저자정보
Nohil Park (서울디지털대학교) Clyde Bentley (University of Missouri) Jina Lee (한국개발연구원) JiYeon Jeong (홍익대학교)
저널정보
한국언론학회 Asian Communication Research Asian Communication Research Volume 8 Number special
발행연도
2011.12
수록면
5 - 22 (18page)

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Despite the critical role that the identity of blog authors plays in making blogs credible information sources, few studies have suggested empirical mechanisms that lead to bloggers’ identity self-disclosure. This study aims to examine whether bloggers’ demographics and blogging activities (blog use, interactivity, and popularity) have influence on identity disclosure. Results from the analysis of an online survey of 906 Korean bloggers reveal that male and older bloggers who have professional jobs (journalist, lawyer, professor, etc.) are more likely to identify themselves on their blogs rather than others. Moreover, bloggers who have high levels of blog interactivities (commenting, linking trackbacks) are more likely to reveal their identity. However, the time of general blog use and number of visitors to blogs are not any association with bloggers’ identity disclosure. This study suggests that bloggers do not hide nor express their identity according to the stay and popularity in the blogosphere, but they disclose their identity depending on their individual differences and interactivities with their blogging partners.

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INTRODUCTION
LITERATURE REVIEW
METHOD
RESULTS
DISCUSSION
REFERENCES

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