지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이용수
초록· 키워드
오류제보하기
As the generalization of using computer and the internet, most people, who would decide the acceptance of new information technology (IT), may consider the current systems which have been used so far. The objective of this study was to analyze the relationships between technology acceptance model (TAM) and the switching costs which may incur during switching from the current system into another on. For this purpose, this study suggested the hypotheses, in which continuity cost and setup cost, two types of switching costs in IT adoption, would influence perceived usefulness and perceived ease of use respectively. Moreover, the moderation effects of system types, hedonic system and utilitarian system, on the relationships between switching costs and TAM, were also suggested as the hypotheses. In order to prove the validity of the hypotheses, two groups were surveyed. Before surveying, to the one group who were believed to be a user of ‘Cyworld’, a new blog service, Naver Blog, was introduced. Similarly, to another group, Google Docs was introduced. The analysis by Partial Least Square (PLS) approach showed that most hypotheses in this study were statistically supported.
목차
Abstract
1. 서론
2. 기존 문헌 연구
3. 가설과 연구모형
4. 연구방법
5. 자료분석
6. 토론 및 결론
참고문헌
참고문헌 (27)
참고문헌 신청
1. [학술지(정기간행물)] - 이웅규 / 2005 / 정보기술 사용에서의 놀이성, 유용성 그리고 사회적 영향: 미니홈피 사용을 중심으로 / Asia Pacific Journal of Information Systems 15 (3) : 91 ~ 110
2. [학술지(정기간행물)] - Burnham, T. A. / 2003 / Consumer Switcing Costs : A Typology, Antecedents, and Consequences / Journal of the Academy of Marketing Science 32 (2) : 109 ~ 126
3. [학술지(정기간행물)] - Chebat, J. / 2011 / More on the Role of Switching Costs in Service Markets : A Research Note / Journal of Business Research 64 : 823 ~ 829
4. [인터넷자원] - Chin, W.W. / / Frequently Asked Questions- Partial Least Squares and PLS-Graph
5. [학술지(정기간행물)] - Davis, F. D. / 1989 / Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology / MIS Quarterly 13 (3) : 319 ~ 340
2. [학술지(정기간행물)] - Burnham, T. A. / 2003 / Consumer Switcing Costs : A Typology, Antecedents, and Consequences / Journal of the Academy of Marketing Science 32 (2) : 109 ~ 126
3. [학술지(정기간행물)] - Chebat, J. / 2011 / More on the Role of Switching Costs in Service Markets : A Research Note / Journal of Business Research 64 : 823 ~ 829
4. [인터넷자원] - Chin, W.W. / / Frequently Asked Questions- Partial Least Squares and PLS-Graph
5. [학술지(정기간행물)] - Davis, F. D. / 1989 / Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology / MIS Quarterly 13 (3) : 319 ~ 340
이 논문의 저자 정보
이 논문과 함께 이용한 논문
확장된 기술수용모형(ETAM)을 이용한 인터넷 쇼핑몰 패션상품 구매행동 연구 : 지각된 가치와 위험 및 신뢰의 영향을 중심으로
나윤규
인터넷전자상거래연구
2010
.09
자기효능감이 블로그 운영자의 정보공유에 미치는 영향 : 기술수용모델(TAM)을 적용하여
서정훈
한국산업경제학회 정기학술발표대회 초록집
2008
.08
변형된 기술수용모형(TAM)적용을 통한 증강현실 품질 평가에 관한 연구 : Telepresence의 조절 효과와 유용성의 매개효과 검증을 중심으로
현용호
,
김현철
,
김영국
경영학연구
2014
.10
소셜커머스 수용에 있어서 지각된 위험의 영향력 : 집단주의 조절효과 분석
노미진
,
이경탁
경영학연구
2012
.02
조절변수 탐색을 위한 기술수용모형 메타분석
백상용
경영학연구
2009
.10
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2013-325-001670230