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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.4
- 수록면
- 166 - 179 (14page)
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초록· 키워드
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This study shows how the service quality of port supply industry impacts with customer satisfaction and relationship orientation. Through previous research, service quality of port supply company is considered, at the same time, the key factor of service quality is divided into tangibles, reliability, responsiveness, assurance and empathy. Sample design is based on shipping companies which are registered in Korea Ship owners" Association and Korea Ship managers" Association from Aug. 8 through 26 in 2011. And total of 275 questionnaires are collected from shipping companies in Busan and Kyong nam. Result of this study would be utilized in marketing strategy for port supply industry. In the future research, based on analysis of port supply company"s characteristics, the study for port supply industry which are perceived by customers could be conducted.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 고찰
Ⅲ. 연구 설계
Ⅳ. 실증 분석
Ⅴ. 결론
참고문헌
참고문헌 (14)
참고문헌 신청
4. [학술지(정기간행물)] - 황석준 / 2011 / 컨테이너터미널 운영사의 내부마케팅이 조직구성원의 태도와 고객지향성에 미치는 영향에 관한 연구 / 수산해양교육연구 23 (2) : 319 ~ 332
5. [학술지(정기간행물)] - A. Parasuraman / 1985 / A Conceptual Model of Service Quality and Its Implication for Future Research / Journal of Marketing 49 (Fall) : 41 ~ 50
6. [학술지(정기간행물)] - D. K. Tse / 1988 / Models of Consumer Satisfaction Formation: An Extension / Journal of Marketing Research 25 : 204 ~ 212
7. [학술지(정기간행물)] - J. J. Jr. Cronin / 1992 / Measuring Service Quality: A Rexamination and Extension / Journal of Marketing 52 : 55 ~ 68
8. [단행본] - L. L. Berry / 1991 / Marketing Service: Competing through Quality / The Free Press
5. [학술지(정기간행물)] - A. Parasuraman / 1985 / A Conceptual Model of Service Quality and Its Implication for Future Research / Journal of Marketing 49 (Fall) : 41 ~ 50
6. [학술지(정기간행물)] - D. K. Tse / 1988 / Models of Consumer Satisfaction Formation: An Extension / Journal of Marketing Research 25 : 204 ~ 212
7. [학술지(정기간행물)] - J. J. Jr. Cronin / 1992 / Measuring Service Quality: A Rexamination and Extension / Journal of Marketing 52 : 55 ~ 68
8. [단행본] - L. L. Berry / 1991 / Marketing Service: Competing through Quality / The Free Press
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