지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.3
- 수록면
- 185 - 206 (22page)
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초록· 키워드
오류제보하기
With the maturity of department stores and discount stores, many Korean retail companies have an interest in developing outlet shopping centers such as Yeoju Premium Outlet. To develop a successful outlet shopping center, developers should understand general characteristics of market area for outlet shopping center. Market area is the geographic area from which a retail property consistently draws most of its customers. The boundaries of the market areas are determined by a number of factors including the type and size of the shopping center, automobile and transit access, physical barriers, location of competing retail scheme, and population concentration.
This study tries to analyze the general characteristics of market area for outlet shopping center from the perspective of time, because shoppers tend to choose shopping center based on the time they have to travel to shopping center. This study analyzes market area for outlet shopping center by using time sensitivity measurement(TSM). With empirical research, this study finds out the expected travel time for outlet shopping center is 52.2 minutes and the average time considered to be too long is 129.98 minutes. The indifference point(percentage of respondents who thought it was short was equal to the percentage who thought it was long) is 66.7 minutes. The optimal point(percentage of respondents who thought it was too short was equal to the percentage of respondents who thought it was too long) is 67.3 minutes. Furthermore, this study explores whether various characteristics of respondents have an impact on time preference.
This study tries to analyze the general characteristics of market area for outlet shopping center from the perspective of time, because shoppers tend to choose shopping center based on the time they have to travel to shopping center. This study analyzes market area for outlet shopping center by using time sensitivity measurement(TSM). With empirical research, this study finds out the expected travel time for outlet shopping center is 52.2 minutes and the average time considered to be too long is 129.98 minutes. The indifference point(percentage of respondents who thought it was short was equal to the percentage who thought it was long) is 66.7 minutes. The optimal point(percentage of respondents who thought it was too short was equal to the percentage of respondents who thought it was too long) is 67.3 minutes. Furthermore, this study explores whether various characteristics of respondents have an impact on time preference.
목차
Abstract
1. 서론
2. 이론적 배경 및 선행연구 검토
3. 실증조사
4. 분석 결과
5. 결론
참고문헌
참고문헌 (30)
참고문헌 신청
1. [학술지(정기간행물)] - 안수경 / 2010 / 명품 대중화 시대의 명품 브랜드 인지도와 주요 속성에 대한 인식 및 구매 행동 / 복식문화연구 18 (1) : 133 ~ 149
2. [학술대회논문] - 김준정 / 2003 / 고속도로교통정보의적정가치산정에관한연구 / 2003년대한토목학회정기학 술대회발표논문집 : 111 ~ 120
3. [학술지(정기간행물)] - 박억철 / 2004 / 소비자 분석을 통한 디자인의 고급화 전략 연구 / 기초조형학연구 5 (1) : 659 ~ 669
4. [학술지(정기간행물)] - 안광호 / 1993 / Multinomial Logit 모델을이용한점포선택행위에대한실증연구 / 경영학연구 2 : 101 ~ 120
5. [학술지(정기간행물)] - 여흥구 / 2003 / 할인점의 이용권 분석에 관한 연구 / 국토계획 38 (7) : 25 ~ 41
2. [학술대회논문] - 김준정 / 2003 / 고속도로교통정보의적정가치산정에관한연구 / 2003년대한토목학회정기학 술대회발표논문집 : 111 ~ 120
3. [학술지(정기간행물)] - 박억철 / 2004 / 소비자 분석을 통한 디자인의 고급화 전략 연구 / 기초조형학연구 5 (1) : 659 ~ 669
4. [학술지(정기간행물)] - 안광호 / 1993 / Multinomial Logit 모델을이용한점포선택행위에대한실증연구 / 경영학연구 2 : 101 ~ 120
5. [학술지(정기간행물)] - 여흥구 / 2003 / 할인점의 이용권 분석에 관한 연구 / 국토계획 38 (7) : 25 ~ 41
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