The purpose of this study was to investigate the perception of and preferences for traditional seasonal foods in Deagu & Gyeongbuk. According to surveys, females (51.2%) demonstrated a higher preference level than males (48.8%), and that for ‘married’ subjects was highest. Most subjects were classified as ‘nuclear family’, and 55.0% lived in apartment housing. The reason they experienced or gained knowledge of Korean seasonal foods was parents, which accounted for 64.4%. Reasons for liking Korean traditional drinks was ‘traditional food’, which scored the highest at 62.8%, followed by ‘seasonal food’ at 30.4%. The most common reason for disliking Korean drinks was ‘lack of information’. The perception of and preferences for seasonal foods were ‘rice cake soup’, which scored the highest (4.85 points), followed by ‘Ginseng chicken soup’ (4.70 points). As a result, popularization of traditional seasonal food was based on three factors: modernization, simplicity, and awareness, which significantly influence the preference for Korean traditional seasonal foods.