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The Effect of Country Image, Country-of-Origin Image and Brand Image of Import Product on Product Estimation Between Conclusion and Non-conclusion Countries of FTA with Korea
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수입제품의 국가이미지, 원산지이미지, 브랜드이미지가 FTA 체결국과 미체결국간 제품평가에 미치는 영향

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Type
Academic journal
Author
Min-Ho Lee (남서울대학교)
Journal
Korea Research Society For Customs The Journal of Korea Research Society for Customs Vol.13 No.3 KCI Accredited Journals
Published
2012.8
Pages
173 - 192 (20page)

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The Effect of Country Image, Country-of-Origin Image and Brand Image of Import Product on Product Estimation Between Conclusion and Non-conclusion Countries of FTA with Korea
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Abstract· Keywords

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This study examined the relationships between product image(country image, country-of-origin image and brand image) and product estimation(product quality, service quality, and price fairness). In turn, we analyzed the effects of product estimation on customer loyalty. In addition, the difference between countries that have concluded and not concluded FTA with Korea was analyzed
The empirical research reveals that country-of-origin image and brand image have a positive effect on product quality. Brand image positively affects on service quality and price fairness. Product quality and price fairness impact on customer loyalty. In addition, we identified the differences between countries that have concluded and not concluded FTA with Korea in factors of country image, country-of-origin image and brand image and product quality
#국가이미지 #원산지이미지 #브랜드이미지 #제품품질 #서비스품질 #가격공정성 #고객충성도 #FTA #country image #origin-of-country image #brand image #product quality #service quality #price fairness #customer loyalty

Contents

I. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구모형 및 가설설정
Ⅳ. 연구방법
Ⅴ. 분석결과
Ⅵ. 결론
참고문헌
ABSTRACT

References (47)

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1. [학술지(정기간행물)] - 김동태 / 2010 / 가격할인에 대한 지각된 공정성과 재 구매의도에 관한 연구 - 기존 구매자의 인지적, 감정적 반응을 중심으로 - / 소비자학연구 21 (3) : 1 ~ 27 dbpia 3. [학술지(정기간행물)] - 김용상 / 1999 / 국가 이미지에 대한 이론적 고찰 / 한국전통상학연구 13 (2) : 234 ~ 235 google schola 5. [학술지(정기간행물)] - 안종석 / 2007 / 중국 시장에서 국가이미지 효과의 지역별 차이에 관한 연구 / 국제경영연구 18 (4) : 99 ~ 130 dbpia 6. [학술대회논문] - 이장로 / 2005 / 외국산 제품에 대한 국가이미지와 브랜드이미지가 만족과 재구매 의도에 미치는 영향에 관한 실증연구 / 한국무역학회 국제학술대회 2005년 국제학술대회 및 정기총회 : 203 ~ 226 dbpia 7. [학술지(정기간행물)] - 이유재 / 2003 / 서비스 품질의 각 차원이 CS에 미치는 상대적 영향에 대한 연구- 기존고객과 잠재고객의 비교를 중심으로- / 마케팅연구 18 (4) : 67 ~ 97 dbpia

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