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A Analysis of Sales Promotion Factor and Sales Regulation Factor Based on Creative Types of Cigarette Package Design
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담배 패키지디자인 표현유형에 따른 판매촉진과 판매규제요인 분석연구

논문 기본 정보

Type
Academic journal
Author
Park, Jong Mi (그리드컴)
Journal
Korea Institute of Exhibition Industry convergence The Korean Society of Science & Art Vol.10 KCI Accredited Journals
Published
2012.7
Pages
111 - 128 (18page)
DOI
10.17548/ksaf.2012.07.10.111

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Result
A Analysis of Sales Promotion Factor and Sales Regulation Factor Based on Creative Types of Cigarette Package Design
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Abstract· Keywords

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This study analyzed visual communication elements of cigarette’s package design focusing on domestic brands. It is need to determine which side were more unevenly at the present time. For this purpose, this study classified sales promotion factors and sales regulation factors of visual representation of cigarette’s package. Because, in this case of cigarette’s package design, there are 2 messages that are companies and country are trying to communicate with clearly different object to affect consumer purchasing decisions. First of all, this study categorized creative techniques of cigarette’s package based on intended creative and then, also categorized color and logo types of brand with image scale. As a result, graphic and layout were preferred to minimize and simplify the design, So does logo type. Because the shape and size of cigarette packages were small and uniform. Images that give salience to tobacco’s taste and aroma and enhance consumer value were preferred. Whereas, warning messages as a sales regulation factor were occupied less than 30% of the whole package area.
#Package Design(패키지디자인) #Visual Creative Type(시각적 표현요소) #Image Scale(위치정립도)

Contents

Abstract
국문초록
Ⅰ. 서론
Ⅱ. 담배브랜드의 판매촉진요인과 판매규제요인 표현유형 이론적 고찰
Ⅲ. 담배 패키지디자인의 시각적 표현요소 현황분석
Ⅳ. 결론 및 제언
Reference
Endnote

References (44)

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1. [학위논문] - 강정원 / 2007 / 담배규제에 따른 패키지 디자인 연구 : ESSE 브랜드 이미지 강화를 위한 패키지 디자인 중심으로 / 석사 / 홍익대학교 산업미술대학원 google schola 2. [학위논문] - 剛春明 / 2009 / 한·중 소비시장에 있어서 글로벌마켓 제품의 브랜드로고타입 이미지 일치성 : 음료 제품의 한글, 영문, 한자로고를 중심으로 / 석사 / 한성대학교 대학원 google schola 3. [단행본] - 김광현 / 1995 / 한국패키지디자인의 전략 / 조형사 google schola 4. [단행본] - 김맹호 / 1995 / 디자이너를 위한 광고 크리에이티브의 실제 / 창과창 google schola 5. [학술지(정기간행물)] - 김병옥 / 2004 / 브랜드이미지 강화를 위한 패키지디자인에 관한 연구 / 디지털디자인학연구 4 (2) : 163 ~ 174 google schola

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