지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.4
- 수록면
- 63 - 75 (13page)
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초록· 키워드
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This research has analyzed characteristics and differences of customer shopping behavior between supercenter and traditional market. First, the elementary outline of customer shopping behavior has been comprehended by analyzing shopping frequencies, shopping hours and travel time by retail types. In addition, differences in decision criteria and satisfaction have been analyzed by items and retail types.
The analysis result showed that many differences are identified in customer shopping behavior by supercenter and traditional marke.. Firstly, customers are found to shop more frequently and to spend more time in supercenter than traditional market. Secondly, in the perspective of shopping frequencies by items, supercenters showed higher frequency level in every shopping items. Thirdly, in the perspective of antecedents of retail type choice behavior, traditional markets showed lower level than supercenter in all factors, most notably in relevant service, facility amenity, and sales promotion.
The analysis result showed that many differences are identified in customer shopping behavior by supercenter and traditional marke.. Firstly, customers are found to shop more frequently and to spend more time in supercenter than traditional market. Secondly, in the perspective of shopping frequencies by items, supercenters showed higher frequency level in every shopping items. Thirdly, in the perspective of antecedents of retail type choice behavior, traditional markets showed lower level than supercenter in all factors, most notably in relevant service, facility amenity, and sales promotion.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 분석대상 및 방법
Ⅳ. 분석결과
Ⅴ. 결론 및 제언
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