지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2011.10
- 수록면
- 220 - 223 (4page)
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초록· 키워드
오류제보하기
The brand image of corporations have a positive effect on their technology and product. Therefore, they make an effort in communication with consumers aggressively through mass media such as Internet, newspaper and TV and promote a corporate image in various way. However, this communication is not effective in the digital age and there is a limit to close the gap between the company and consumer. Corporation exhibition hall, which play a great role of mass media in communicating with consumers directly in this situation, is attractive and play an important role in attracting a potential customer at B2B market. The purpose of this project is to enhance the competitiveness in the global market, maintain a close relationship with customers and plan a that enables to trigger a expectation about the corporate vision and strengthen the bond as well as pride with employees. First, we set a space that expand a business opportunity through a promotion of comprehensive corporate image such as corporate vision, technology and social contribution as a strategy to build a differentiated corporation exhibition hall. Second, we plan a display space for stimulating a sensitivity through a cutting-edge exhibition media and a changeable business space the improvement of B2B function. Last, our professional management managers deal with customers actively and establish a close relationship with business partners and potential customers. This project play a significant role in presenting a corporate image as the best partner who can achieve a sustainable growth with customers through a exhibition space, which present a creative and detailed brand image, and communicating to launch a new business.
목차
Abstract
1. 서론
2. 디자인 컨셉
3. 디자인 전개
4. 결론
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UCI(KEPA) : I410-ECN-0101-2014-610-002578191