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논문 기본 정보

자료유형
학술저널
저자정보
안현정 (건국대학교)
저널정보
한국실내디자인학회 한국실내디자인학회 논문집 한국실내디자인학회 논문집 제20권 제2호
발행연도
2011.4
수록면
72 - 84 (13page)

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초록· 키워드

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In accordance with an active development, we now enjoy web 2.0 generation centering bilateral participation through the web 1.0 environment mainly providing the offering information and take a step web 3.0 understanding information by itself. The same lime of digital technic development, consumption market arrived at market3.0 generation, also passed by market 1.0 and went via market 2.0 based on bilateral participation and understanding. This change have the marketing implement index changed as well. Nowadays, 7C is generalized of making up sensibility, emotion, communication, relationship, customization and interactive built as a major strategy from the day of 3p focused on customer environment, service process and 4P focused on physical quality of product.
It isn’t that brand and merchandise create life and experience like as past. It is focused on embodiment of a way of life, culture and creative experience from consumers’ own.
? This treatise, therefore, fixes the object as flagship store positively reflecting the change and examine the change of a marketing code element and social factor stimulating customer behavior change. As a condition of this study, It fixes Maslow Motivation Theory as the main index of customer behavior, and 7C as the marketing code. This treatise ultimately studies the index of flagship store discussion based on domestic outdoor brand cases.

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Abstract
1. 서론
2. 소비자 행동의 이론적 고찰
3. 플래그십스토어의 이론적 고찰
4. 플래그십스토어에서 소비자행동경향의 표현
5. 결론
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