지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.9
- 수록면
- 137 - 156 (20page)
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초록· 키워드
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The purpose of this study is to analyze the general status of wearing clothes and clothing purchase of middle-aged women in the 40’s to 50’s, the patterns and colors of clothes they prefer, clothing preference related with fitting or such, and also complaints. And this paper also divides the middle-aged women into those in the 40’s and 50’s to analyze how they differ in terms of the apparel brands and fitting they prefer and also the status of wearing clothes. For the research, a survey was performed to 350 women, and the survey data went through x2 and t-test analysis by using SPSS 20.0 to examine significant difference.
The results of this study are as follows: the women in the 40’s included as the subjects showed a high frequency of clothing purchase from casual brands or SPA brands and regarded design to be important at the clothing purchase. Meanwhile, the women in the 50’s indicated a higher frequency of clothing purchase of middle-aged women’s apparel brands, outdoor brands, madam clothes, or designer brands and thought activity to be crucial at the clothing purchase. As the women in the 40’s and 50’s showed difference in the brands they preferred, particularly the fitting indicated difference in terms of dissatisfaction. While those in the 40’s preferring and buying young casual showed particularly more fitting problems in the arm-hole girth, upper arm circumference, bust size, and thigh or hip area, those in the 50’s indicated fitting problems in the hip circumference or waist measurement. It is expected that this study will be used as foundational data to set up the target age by related apparel companies or develop clothes with great size fitting and design satisfaction.
The results of this study are as follows: the women in the 40’s included as the subjects showed a high frequency of clothing purchase from casual brands or SPA brands and regarded design to be important at the clothing purchase. Meanwhile, the women in the 50’s indicated a higher frequency of clothing purchase of middle-aged women’s apparel brands, outdoor brands, madam clothes, or designer brands and thought activity to be crucial at the clothing purchase. As the women in the 40’s and 50’s showed difference in the brands they preferred, particularly the fitting indicated difference in terms of dissatisfaction. While those in the 40’s preferring and buying young casual showed particularly more fitting problems in the arm-hole girth, upper arm circumference, bust size, and thigh or hip area, those in the 50’s indicated fitting problems in the hip circumference or waist measurement. It is expected that this study will be used as foundational data to set up the target age by related apparel companies or develop clothes with great size fitting and design satisfaction.
목차
Abstract
Ⅰ. 서론
Ⅱ. 연구 방법
Ⅲ. 연구 결과
Ⅳ. 결론 및 제언
참고문헌
참고문헌 (14)
참고문헌 신청
3. [인터넷자원] - 김소희 / / ‘꽃중년 감성시대’ 40~50대 “봄에 새 옷 산다” / MBN뉴스
4. [학술지(정기간행물)] - 김은경 / 2003 / 중년여성 기성복 하의의 착용실태 및 맞음새에 관한 연구: -만 34세에서 59세까지- / Family and Environment Research 41 (3) : 1 ~ 15
5. [학술지(정기간행물)] - 김인화 / 2007 / 중년 여성의 기성복 재킷 구입실태 및 만족도 / 한국의류학회지 31 (3) : 398 ~ 409
6. [학술지(정기간행물)] - 박순지 / 2012 / 폐경기 증상 경험 유무에 따른 중년여성의 의복 구매 요인 및 만족도 조사 / 한국의류학회지 36 (11) : 1186 ~ 1196
7. [인터넷자원] - 박현정 / / 소비한다 나를 위해서 / 한겨레21
4. [학술지(정기간행물)] - 김은경 / 2003 / 중년여성 기성복 하의의 착용실태 및 맞음새에 관한 연구: -만 34세에서 59세까지- / Family and Environment Research 41 (3) : 1 ~ 15
5. [학술지(정기간행물)] - 김인화 / 2007 / 중년 여성의 기성복 재킷 구입실태 및 만족도 / 한국의류학회지 31 (3) : 398 ~ 409
6. [학술지(정기간행물)] - 박순지 / 2012 / 폐경기 증상 경험 유무에 따른 중년여성의 의복 구매 요인 및 만족도 조사 / 한국의류학회지 36 (11) : 1186 ~ 1196
7. [인터넷자원] - 박현정 / / 소비한다 나를 위해서 / 한겨레21
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UCI(KEPA) : I410-ECN-0101-2014-590-002806142