지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
The understanding of tourist perception by a marketer is crucial as it informs which marketing strategies are applicable for a particular tourist destination and the respective market segment. This study aimed at revealing Chinese and Japanese tourist perception of Korea as a touristic destination. The study results indicate the Chinese market segment to perceive Korea as having basic facilities, safer, as well as having stringent immigration procedures. On the other hand, the Japanese market perceives Korea as a historical, nature, and having tourism facilities. Regarding travel motivations, Chinese indicated diverse Korean cultural wave, social status, companions’ motives, and relationship enhancement to be the main motives to travel to Korea. Japanese tourists on the other hand indicated their motives to travel to Korea to be experiencing Korean culture and escape from daily life. The study results gives insight into the appropriate marketing strategies in attracting the Chinese and Japanese market.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 실증분석
Ⅴ. 결론과 시사점
참고문헌
참고문헌 (0)
참고문헌 신청이 논문의 저자 정보
이 논문과 함께 이용한 논문
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2014-320-002707444