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논문 기본 정보

자료유형
학술저널
저자정보
Raul Gouvea (University of New Mexico)
저널정보
한국라틴아메리카학회 라틴아메리카연구 라틴아메리카연구 Vol.26 No.4
발행연도
2013.11
수록면
39 - 65 (27page)

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The new global economic order is creating an inflection point in the global economy. BRIC countries have experienced a shift in global wealth, resulting in an increase in their economic and political clout on a global scale. Reflecting these recent trends and changes, the Brazilian economy was ranked 6th in the world in 2012. Companies doing business in Brazil need to understand the nature of its economy and design strategies and policies to maximize their earnings in the Brazilian market. Brazil’s booming oil & gas industries, agribusiness, services, and manufacturing industries offer a high potential for companies willing to face Brazil’s many challenges, such as shortages of qualified labor force, and high taxes. Brazil’s booming middle class also poses a number of challenges for companies that need to tailor their offerings to a young and evolving middle class. At the same time, Brazil is also building a sophisticated and vibrant middle class that will increasingly demand products and services that resemble offerings found in traditional developed markets. Still, market efficiency and productivity enhancers will have to be addressed in order to make the Brazilian economy more competitive. This paper addresses Brazil’s core issues permeating its quest towards sustainable growth. The paper addresses the different dimensions of Brazil’s economic and social environments, paying heed to recent developments and driving forces shaping Brazil’s economy and society.

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ABSTRACT
INTRODUCTION
THE BRAZILIAN ECONOMY
ECONOMIC AND SOCIAL POLICIES
FACTORS SHAPING BRAZIL’S GROWTH and DEVELOPMENT
FACTORS STIFLING BRAZIL’S GROWTH AND DEVELOPMENT
ADDITIONAL COMPETITIVENESS HURDLES & BOTLENECKS
BRAZIL’S QUEST FOR INNOVATION and COMPETITIVENESS
DISCUSSION
REFERENCES

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