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논문 기본 정보

자료유형
학술저널
저자정보
조유현 (중앙대학교) 박명희 (동국대학교-서울) 손상희 (서울대학교)
저널정보
한국생활과학회 한국생활과학회지 한국생활과학회지 제20권 제6호
발행연도
2011.12
수록면
1,167 - 1,184 (18page)

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초록· 키워드

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The goal of educating consumers regarding food safety is to increase consumer competency in food safety. In order to recognize consumer problems and to develop consumer competency in rapidly changing consumer environment, it is necessary to cultivate consumer knowledge, attitude, and ability on food safety required in performing the consumer role effectively. Within this context, it is necessary to develop consumer-oriented education programs which aim to change consumer values and behaviors with regard to food safety. Based on information obtained from focus group interviews, the need for educational programs for food safety, which are related to the whole process of food consumption, have been raised. The process of food consumption is divided into buying, cooking/eating, and after eating, based on the process of consumer decision making and consumer behavior. Scenarios for consumer education on food safety were developed depending on the process of food consumption. This study developed a pilot consumer education program which included the whole process of food consumption. The program of this study was designed to induce consumers to change their behavior through establishing values on food safety and may contribute to lay the foundation for the realization of food safety culture. The results will be utilized to provide future directions for consumer education programs and efficient educational materials on food safety. Finally, it is hoped that empirical evaluation and analysis on the effects of consumer education programs will be investigated in future studies.

목차

Abstract
Ⅰ. 서론
Ⅱ. 식품안전 소비자교육의 요구와 방향
Ⅲ. 식품안전 소비자교육 사례 프로그램 제작
Ⅳ. 결론 및 제언
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