지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.2
- 수록면
- 43 - 61 (19page)
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The purpose of this study is to examine the consumer competency of women in their 20-40s after consumer competency is classified into consumer knowledge, consumer attitude and consumer skill. Since these components can show differences based on the areas of consumption life, the areas of consumer competency are classified into financial management areas, trading areas and consumer citizenship areas. The differences in consumer competency based on marital status and the differences in variables affecting consumer competency by marital status are identified. The types of consumers are classified and characterized based on consumer competency and marital status.
This sentence can immediately follow the previous one rather than start a new paragraph. The same goes for the other sentences below. First, the female consumer competency levels of the married group were generally higher than those of the single group.
Second, consumer knowledge and consumer competency in financial management areas showed significant interaction effects between the marital status and employment status of demographic variables.
Third, there were differences in factors affecting significant differences in consumer knowledge, consumer attitude, consumer skill and over all consumer competencies between the unmarried and married groups.
This sentence can immediately follow the previous one rather than start a new paragraph. The same goes for the other sentences below. First, the female consumer competency levels of the married group were generally higher than those of the single group.
Second, consumer knowledge and consumer competency in financial management areas showed significant interaction effects between the marital status and employment status of demographic variables.
Third, there were differences in factors affecting significant differences in consumer knowledge, consumer attitude, consumer skill and over all consumer competencies between the unmarried and married groups.
목차
Abstract
I. 서론
Ⅱ. 이론적 배경 및 선행연구 고찰
Ⅲ. 연구문제 및 연구방법
Ⅳ. 연구결과 및 해석
Ⅴ. 결론 및 제언
REFERENCES
참고문헌 (63)
참고문헌 신청
1. [단행본] - Barletta, M. / 2007 / Marketing to Women - How to increase your share of the world's largest market / Dearborn Trade Pub
2. [학술지(정기간행물)] - Baumeister, R. F. / 1994 / Self-esteem / Encyclopedia of human behaver 4 : 83 ~ 97
3. [보고서] - Bea, S. -Y. / 2010 / Measurement & Evaluation of Consumer Comperency in 2010
4. [학술지(정기간행물)] - Belk, R. W. / 1985 / Materialism: Traits aspects of living in the material world / Journal of Consumer Research 12 : 265 ~ 277
5. [학위논문] - Braun, B. S. / 1979 / Consumer economic knowledge of older woman / 박사 / University of Missouri-Columbia
2. [학술지(정기간행물)] - Baumeister, R. F. / 1994 / Self-esteem / Encyclopedia of human behaver 4 : 83 ~ 97
3. [보고서] - Bea, S. -Y. / 2010 / Measurement & Evaluation of Consumer Comperency in 2010
4. [학술지(정기간행물)] - Belk, R. W. / 1985 / Materialism: Traits aspects of living in the material world / Journal of Consumer Research 12 : 265 ~ 277
5. [학위논문] - Braun, B. S. / 1979 / Consumer economic knowledge of older woman / 박사 / University of Missouri-Columbia
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UCI(KEPA) : I410-ECN-0101-2015-591-001240723