지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.12
- 수록면
- 83 - 99 (17page)
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초록· 키워드
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This research is a follow-up study about analysis on the many different customer groups and their various culture trend, which intends to realize diverse values depending on the sense. The purpose of this study was to develop direction forecast for the future fashion industry through consideration about the characteristics of contemporary fashion industry by the change of different customer’s culture trend. And also try to find solution to survival strategy of fashion fields able to evolve with customer.
Change of the customer’s cultural trend draws a shift in policy in the 21st fashion industry as follows : 1) mash-up 2) complexation through decentering and blurring 3) invisible and immaterial value oriented 4) expansion of minor small market. Moreover, this shows sociocultural meaning as follows. First is spread of flexible and horizontal relationship through collaborative consumption and collaboration. Second is concentration on floating and indeterminate chance through dismantling of various different fashion categories. Third is formation of the permanent difference by selection and focus. Last is expansion of understanding about cultural-ecology. Customer cultural trend is ‘meme’ of cultural gene in fashion field, so it intends to co-evolute with customer by continuous change.
Change of the customer’s cultural trend draws a shift in policy in the 21st fashion industry as follows : 1) mash-up 2) complexation through decentering and blurring 3) invisible and immaterial value oriented 4) expansion of minor small market. Moreover, this shows sociocultural meaning as follows. First is spread of flexible and horizontal relationship through collaborative consumption and collaboration. Second is concentration on floating and indeterminate chance through dismantling of various different fashion categories. Third is formation of the permanent difference by selection and focus. Last is expansion of understanding about cultural-ecology. Customer cultural trend is ‘meme’ of cultural gene in fashion field, so it intends to co-evolute with customer by continuous change.
목차
Abstract
Ⅰ. 서론
Ⅱ. 연구방법 및 연구문제
Ⅲ. 이론적 배경
Ⅳ. 21세기 소비자 문화 트렌드 변화에 따른 현대 패션산업 특성과 사회문화적 의미
Ⅴ. 결론
참고문헌
참고문헌 (5)
참고문헌 신청
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김영찬
,
김종희
커뮤니케이션 이론
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21세기 소비자 문화 트렌드 특성 연구
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박윤아
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싸이의 영상 뮤직비디오 ‘강남스타일’ 에 드러난 키치(Kitsch)와 밈(Meme)에 대한 탐구
이현석
한국콘텐츠학회논문지
2013
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UCI(KEPA) : I410-ECN-0101-2015-590-001372114