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논문 기본 정보

자료유형
학술저널
저자정보
윤진아 (한성대학교)
저널정보
한국의상디자인학회 한국의상디자인학회지 한국의상디자인학회지 제15권 제4호
발행연도
2013.12
수록면
195 - 207 (13page)

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초록· 키워드

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The purpose of this study is to observe the rapidly changing men’s fashion style in the contemporary society and to analyze the features related to the major-subject groups, male university students. This information could be used for clothing companies to plan commodities, divide markets, and develop designs. The results are as follows.
First, several opinions were varied among students’ majors. For the opinion about the male students focusing on their external appearance, the students from all majors said that it depends on individual preference. For 4 reasons of external appearances, students from all majors frequently said that they should adjust their external appearance for employment. For the opinion about what is considered the most in the purchase of clothing, most of the students considered about the design of the cloth. For the opinion about influences on the purchase of clothing, major of the students were influenced by their friend or colleague. on the other hand, the students from artistic talent and physical education mentioned other opinion that it depends that it depends on situation and own intention is most important. Second, for the question about clothing behavior, with regard to monthly average shopping control expense, the students from all majors mentioned the amount less than KRW 50,000. For the opinion about the number of shopping, most student mentioned once a season. For the opinion about the store to purchase dress, most students mentioned the use of large shopping mall but the students from business administration and economy mentioned the use of discount store. Third, for the question about preferred style and preferred brand, with regard to the opinion about usual style, the students from all majors have worn casual style. For the opinion about the preferred style, most students mentioned casual style. For the opinion about man’s accessory wearing, the students from all majors mentioned that it is good and for the opinion about coordination item, most students mentioned bag.

목차

Abstract
Ⅰ. 서론
Ⅱ. 남성패션 변화와 스타일 분류
Ⅲ. 연구방법 및 절차
Ⅳ. 자료 분석 결과 및 논의
Ⅴ. 결론
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UCI(KEPA) : I410-ECN-0101-2015-590-001372189