지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.3
- 수록면
- 65 - 73 (9page)
이용수
초록· 키워드
오류제보하기
In Korea, many local governments has hosted the agriculture and/or food EXPO for the promotion of agro-food industry. Some EXPOs were successful to achieve their initial goal, but others were severely criticized due to wasting budget without outcome. The comprehensive debates and studies for the better management of EXPOs are required. The purpose of this paper is to analyze users for Jinju international agriculture & food EXPO 2013 and to suggest the strategies for the development of this EXPO. Survey analyses for two groups (enterprises and audiences) were conducted for this research.
The results of studies present a few findings: First, the differentiated strategies for each groups (enterprises and audiences) should be developed. Second, EXPO need to attract more participants from the whole country. Third, the methods of advertisement should be improved, especially on-line ads. Fourth, various complains from participants, which are collected via surveys, need to be handled.
The results of studies present a few findings: First, the differentiated strategies for each groups (enterprises and audiences) should be developed. Second, EXPO need to attract more participants from the whole country. Third, the methods of advertisement should be improved, especially on-line ads. Fourth, various complains from participants, which are collected via surveys, need to be handled.
목차
Abstract
I. 서론
II. 연구방법
III. 결과 및 고찰
IV. 결론
참고문헌
참고문헌 (3)
참고문헌 신청
이 논문의 저자 정보
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2015-400-001329270