지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이 논문의 연구 히스토리 (3)
2011
- 이 논문의 후속연구가 궁금하신가요?
- 연관 학술논문 또는 학술발표를 통해 보다 발전된 연구결과를 확인하실 수 있습니다.
- 이 논문의 연구 히스토리 확인하기
초록· 키워드
오류제보하기
CO₂-Labeling policy has become a key plan of the green growth policies to reduce greenhouse gases. It would be desirable to study how consumers respond to the CO₂-Labeling policy in order to provide academia and reality with ideas about what factors affect consumers" acceptance of the policy. However, no research has been conducted in the above perspective. This study suggests consumers" response model illustrating a consumers" psychological process of CO₂-Labelling acceptance which links to customer satisfaction level. It is constructed on the basis of Health Belief Model(HBM). Data to estimate the model and perform hypothesis test were collected from500 survey participants. Under the hypotheses, there are four HBM factors such as perceived susceptibility, perceived severity, perceived benefits and perceived barriers. Structural Equation Modeling was applied as an estimation method to fit the model using the data. As a result, perceived severity and perceived susceptibility were not statistically significant, but perceived benefits and perceived barriers were indicated as significant factors which have positive effects on ACLF(Attitude CO₂ Label Firm) and ACLP(Attitude CO₂ Label Product) respectively. Especially the ACLF and ACLP were appeared as significant mediators bridging from HBM factors to the dependant variable, customer satisfaction.
This study serves an academic contribution to proposing "Customer Satisfaction Model to CO₂-Labelling policy" specifying what external factors have influences on consumers" usage satisfaction. It would be a firstly suggested model, and it provides with the basis on the effect of Green-Growth policy on consumer attitude. Meanwhile, this research has a practical contribution towards forming governmental policy and planing optimized approach to extend the CO₂-Labelling. Finally, the study gives an invaluable advice on the appropriate governmental approach to consumers.
This study serves an academic contribution to proposing "Customer Satisfaction Model to CO₂-Labelling policy" specifying what external factors have influences on consumers" usage satisfaction. It would be a firstly suggested model, and it provides with the basis on the effect of Green-Growth policy on consumer attitude. Meanwhile, this research has a practical contribution towards forming governmental policy and planing optimized approach to extend the CO₂-Labelling. Finally, the study gives an invaluable advice on the appropriate governmental approach to consumers.
목차
Ⅰ. 서론
Ⅱ. 선행연구
Ⅲ. 연구모형 및 가설설정
Ⅳ. 조작적 정의
Ⅴ. 데이터
Ⅵ. 가설검증
Ⅶ. 결론
참고문헌
참고문헌 (4)
참고문헌 신청
이 논문의 저자 정보
이 논문과 함께 이용한 논문
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2015-530-001332163