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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.4
- 수록면
- 252 - 260 (9page)
- DOI
- 10.17495/easdl.2014.04.24.2.252
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초록· 키워드
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This study discussed the consumption and purchase behaviors of wine by hotel F&B employees based on cluster analysis. Consumption behavior was separated into two categories: place and frequency of drinking. Purchase behavior was divided into two as well: place and price of purchasing. In general, consumption behavior was more influenced by drinking place rather than price, with a wine bar being the most preferred place to drink. Further, purchase behavior was more dependent on the price than place, specifically mid-range priced wine. When selecting wine, “taste” was the most important quality considered for both consumption and purchase behaviors, followed by “price”. In addition, “vintage” and “country/winery” were also considered important for consumption behavior. There was no further significant difference among selection attributes for wine quality in terms of purchase behavior. Overall satisfaction after wine consumption was 3.73. Frequency of drinking had a greater impact on overall satisfaction than drinking place. Overall satisfaction after wine purchasing was 3.72, and satisfaction level was greater when a wine was purchased at a wine bar rather than a general bar. With respect to country of origin, France, USA, Chile and Argentina wines all showed even variation among selection attributes for wine quality. However, Italian wine displayed a below average score under “vintage” and “bottle design”, whereas Spanish wine did so under “brand”. Lastly, Australian wine displayed the lowest scores for all selection attributes.
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ABSTRACT
서론
연구 방법
결과 및 고찰
요약 및 결론
Reference
참고문헌 (24)
참고문헌 신청
1. [학위논문] - Cho HJ / 2011 / A study on the relationship between the prior knowledge, involvement and perceived value of wine / 석사 / Kyunghee University
2. [학술지(정기간행물)] - 최현정 / 2009 / 와인 소비자의 관여수준에 따른 선택속성 창이에 관한 연구 / 한국조리학회지 15 (1) : 240 ~ 253
3. [학위논문] - Choi KM / 2008 / The influence of motive and choosing attribu- tes of wine purchase on customer satisfaction upon types of wine consumers / 석사 / Kyunghee University
4. [학술지(정기간행물)] - 정유경 / 2006 / 와인 소비자의 인구 통계적 특성에 따른 와인 소비행태 연구 / 한국식생활문화학회지 21 (3) : 280 ~ 289
5. [학위논문] - Han YI / 2011 / The role of sommeller for effect of wine selec- tion attributes, customer satisfaction and repurchasing inten-tion / 석사 / Chungwoon University
2. [학술지(정기간행물)] - 최현정 / 2009 / 와인 소비자의 관여수준에 따른 선택속성 창이에 관한 연구 / 한국조리학회지 15 (1) : 240 ~ 253
3. [학위논문] - Choi KM / 2008 / The influence of motive and choosing attribu- tes of wine purchase on customer satisfaction upon types of wine consumers / 석사 / Kyunghee University
4. [학술지(정기간행물)] - 정유경 / 2006 / 와인 소비자의 인구 통계적 특성에 따른 와인 소비행태 연구 / 한국식생활문화학회지 21 (3) : 280 ~ 289
5. [학위논문] - Han YI / 2011 / The role of sommeller for effect of wine selec- tion attributes, customer satisfaction and repurchasing inten-tion / 석사 / Chungwoon University
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