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Research on the Constraints which Limits the Sports Audience`s Watching of Professional Sports Game
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중·고·대학생의 프로스포츠 관람제약 요인에 관한 탐색 : 프로야구와 축구를 중심으로

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Type
Academic journal
Author
Journal
Korean Society For The Study Of Physical Education Korean Society For The Study Of Physical Education Vol.15 No.4 KCI Accredited Journals
Published
2010.12
Pages
79 - 92 (14page)

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Research on the Constraints which Limits the Sports Audience`s Watching of Professional Sports Game
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The objective of this study was to find out the current factors along with the potential factors constraining the sports audience`s right to watched the professional sports using questionnaires and in-depth interviews. It was to provided the basic data for the preliminary research for developing the index of limiting the watching of professional sports game. This research was performed to sports spectators who directly visited the baseball stadium and soccer stadium to watch professional baseball and soccer games. Among 560 respondents who submitted their questionnaires with 280 from each sport, the 463 respondents were selected for the data analysis after rejecting 97 questionnaire made by insincere respondents. Based on the questionnaires, I classified them into three stages of raw materials, detailed scope and general scope using the inductive analysis method in order to obtain the limiting factors. The research results showed that the limiting factors are facility constraint, crowdedness and disorder constraint, personal constraint, service constraint, environmental constraint, sports constraint, team and player constraint, expense constraint, and others in the order of importance.
#제약 #스포츠 관중 #스포츠 경기 #constraints #sports audience #sports game

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김진국, 조광민. 프로축구 관중의 팀 충성도에 영향을 미치는 마케팅 믹스요인. 한국스포츠산업경영학회지. 2002 google schola 박진성, 조춘호. 지속적인 등산활동이 청소년의 신체적 자기개념에 미치는 영향. 한국사회체육학회지. 2004 dbpia

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