지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.9
- 수록면
- 15 - 25 (11page)
이용수
초록· 키워드
오류제보하기
This study aims to enhance the management performance of franchise coffee shops, among food service industry where entrepreneurship fever is strong in line with social change and trend, by analyzing location factors for the commercial district of the franchise coffee shops. It explores the current status of franchise coffee shops located in Busan area and selected location factors which fit for franchise coffee shops by classifying upper class and its segmented classes through the investigation on preceding researches. The significance of these upper and its segmented location factors is analyzed through Analytic Hierarchy Process AHP.
The result of AHP analysis based on questionnaire survey on experts, franchisee and general customers related to franchise coffee shops shows that the relative important locations factors are in the order of approachability, marketability, competitiveness, economic efficiency, visibility and demographic characteristics of the located region. In summary, in selecting the location of franchise coffee shops, approachability is the top priority to consider, particularly road conditions and vicinity of roads.
In addition, other important factors includes whether the location has densely packed surrounding commercial facilities, whether commercial facilities are compressed and bustling and whether it has plenty of floating population. Careful consideration of these factors will prove to be a great help for franchise coffee shops to avoid suffering from future management difficulty and will help boost the management performance of the coffee shops.
The result of AHP analysis based on questionnaire survey on experts, franchisee and general customers related to franchise coffee shops shows that the relative important locations factors are in the order of approachability, marketability, competitiveness, economic efficiency, visibility and demographic characteristics of the located region. In summary, in selecting the location of franchise coffee shops, approachability is the top priority to consider, particularly road conditions and vicinity of roads.
In addition, other important factors includes whether the location has densely packed surrounding commercial facilities, whether commercial facilities are compressed and bustling and whether it has plenty of floating population. Careful consideration of these factors will prove to be a great help for franchise coffee shops to avoid suffering from future management difficulty and will help boost the management performance of the coffee shops.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 논의
Ⅲ. 연구설계
Ⅳ. 실증분석
Ⅴ. 결론 및 시사점
참고문헌
참고문헌 (0)
참고문헌 신청이 논문의 저자 정보
이 논문과 함께 이용한 논문
개인커피점과 프랜차이즈 커피점의 서비스품질 비교분석 : DEA분석을 중심으로
권영훈
,
손민구
,
김영현
외 1명
한국경영학회 융합학술대회
2014
.08
중ㆍ소형 커피전문점의 커피 가격 민감도 분석 : 테이크아웃 전문점을 중심으로
박규은
,
이은용
관광레저연구
2014
.08
커피전문점의 포지셔닝 맵에 관한 연구
강선아
,
이은용
호텔경영학연구
2013
.04
커피전문점의 선택속성에 대한 세분시장별 만족도에 관한 연구 : 강릉 커피거리를 중심으로
배준호
,
이준재
,
박정숙
관광레저연구
2014
.01
커피전문점 소비자의 시장세분화에 관한 연구 : 마케팅 믹스(4p)를 적용하여
최성임
,
김성윤
,
남효석
호텔경영학연구
2011
.04
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2015-590-002878806