지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
As delineating market areas of retail businesses has become an interesting topic in marketing field, Lee and Lee recently suggested a noteworthy method, which applied the hydrological analysis of geographical information system (GIS), based on Christaller’s central place theory. They used a digital elevation model (DEM) which inverted the kernel density of retail businesses, which was measured by using bandwidths of pre-determined 500, 1000 and 5000 m, respectively. In fact, their method is not a fully data-based approach in that they used pre-determined kernel bandwidths, however, this paper has been planned to improve Lee and Lee’s method by using a kind of data-based approach of the L-index that describes clustering level of point feature distribution. The case study is implemented to automobile-related retail businesses in Seoul, Korea with selected Kernel bandwidths, 1211.5, 2120.2 and 7067.2 m from L-index analysis. Subsequently, the kernel density is measured, the density DEM is created by inverting it, and boundaries of market areas are extracted. Following the study, analysis results are summarized as follows. Firstly, the L-index can be a useful tool to complement the Lee and Lee’s market area analysis method. At next, the kernel bandwidths, pre-determined by Lee and Lee, cannot be uniformly applied to all kinds of retail businesses. Lastly, the L-index method can be useful for analyzing the space structure of market areas of retail businesses, based on Christaller’s central place theory.
목차
Abstract
1. Introduction
2. Literature Review
3. Methodology
4. Data
5. Results of Analysis
6. Conclusion
References
참고문헌 (26)
참고문헌 신청
1. [기타자료] - Borruso, G. / 2004 / Density analysis on large geographical databases, Search for an Index of Centrality of Services at Urban Scale / ICCSA 2004, LNCS 3044 : 1009 ~ 1015
2. [학술지(정기간행물)] - Brunsdon, C. / 1995 / Estimating probability surfaces for geographical point data: an adaptive kernel algorithm / Computers and Geosciences 21 (7) : 877 ~ 894
3. [학술지(정기간행물)] - Bucklin, L. P / 1971 / Trade area boundaries: some issues in theory and methodology / Journal of Marketing Research 8 (1) : 30 ~ 37
4. [단행본] - Christaller, W. / 1966 / Central places in Southern Germany / Prentice Hall
5. [학술지(정기간행물)] - Clark, W. A. V. / 1970 / Models of intraurban consumer behavior and their implications for central place theory / Economic Geography 46 (3) : 486 ~ 497
2. [학술지(정기간행물)] - Brunsdon, C. / 1995 / Estimating probability surfaces for geographical point data: an adaptive kernel algorithm / Computers and Geosciences 21 (7) : 877 ~ 894
3. [학술지(정기간행물)] - Bucklin, L. P / 1971 / Trade area boundaries: some issues in theory and methodology / Journal of Marketing Research 8 (1) : 30 ~ 37
4. [단행본] - Christaller, W. / 1966 / Central places in Southern Germany / Prentice Hall
5. [학술지(정기간행물)] - Clark, W. A. V. / 1970 / Models of intraurban consumer behavior and their implications for central place theory / Economic Geography 46 (3) : 486 ~ 497
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UCI(KEPA) : I410-ECN-0101-2015-530-002847058