지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 인하대학교 정석물류통상연구원 Journal of International Logistics and Trade Journal of International Logistics and Trade Vol.12 No.2
- 발행연도
- 2014.8
- 수록면
- 81 - 95 (15page)
이용수
초록· 키워드
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This paper presents a case study examining delivery service preference of electronic commerce products. With the increasing of electronic commerce and home shopping market, parcel delivery service market has been growing annually by more than 10% in Korea. However, the quality of delivery service and profitability are gradually decreased due to the price competition. A survey conducted by Korea Chamber of Commerce and Industry revealed that nearly half of the respondents selected delivery accuracy and time as major factors in delivery service, implying that online consumers consider service factors such as delivery time more important rather than delivery cost. In this research, a stated preference survey with 16 scenarios was conducted for online consumers to examine delivery preference depending on the type and value of products that they purchased online. The analysis results show that online consumers have a willingness to pay extra cost for rapid delivery or want lower price although it is much slow. It implies that current uniformed delivery cost of online products can be differentiated with different prices for different consumers and products. In addition, the study shows that different online products have different value of time, 27 won per hour on average.
목차
Abstract
1. Introduction
2. Literature Review
3. Methodology
4. Data Collection and Analysis
5. Conclusions
References
참고문헌 (8)
참고문헌 신청
1. [학술지(정기간행물)] - Fowkes, Tony / 1988 / The Design of Stated Preference Travel Choice Experiments / Journal of Transport Economics and Policy 22 (1)
2. [학술지(정기간행물)] - 한상용 / 2010 / 택배 서비스 속성별 경제적 가치 추정 / 대한교통학회지 28 (5) : 65 ~ 75
3. [학위논문] - Hong / 2001 / A Study on the Influence of Courier Service Quality on Customer Satisfaction / 석사 / Dongduk Women’s University
4. [보고서] - Korea Chamber of Commerce and Industry / 2010 / Analysis of Consumer Usage Patterns of Internet Shopping Malls in Korea
5. [보고서] - Korea Chamber of Commerce and Industry / 2011 / Research of the Usage Pattern of Delivery Service
2. [학술지(정기간행물)] - 한상용 / 2010 / 택배 서비스 속성별 경제적 가치 추정 / 대한교통학회지 28 (5) : 65 ~ 75
3. [학위논문] - Hong / 2001 / A Study on the Influence of Courier Service Quality on Customer Satisfaction / 석사 / Dongduk Women’s University
4. [보고서] - Korea Chamber of Commerce and Industry / 2010 / Analysis of Consumer Usage Patterns of Internet Shopping Malls in Korea
5. [보고서] - Korea Chamber of Commerce and Industry / 2011 / Research of the Usage Pattern of Delivery Service
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