지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.11
- 수록면
- 181 - 194 (14page)
이용수
초록· 키워드
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We performed a study to examine the influences that perceived value, service quality, and consumer risk of Internet shopping have on repurchase intention through customer satisfaction, as well as investigate the moderating effects of gender in the relationships between the constructs of research model. Appropriate measures were developed with previous studies and tested on 178 university students of Gyeongnam province in South Korea. The results confirmed that perceived value, service quality, and the lower level of consumer risk positively influence customer satisfaction. Perceived value plays more role in enhancing customer satisfaction than service quality does. The moderating effects of gender in the relationships between service quality, consumer risk and customer satisfaction are significant at the level of 0.05. Thus, marketers should focus on customer satisfaction to enhance repurchase intention through improving perceived value and service quality and reducing consumer risk of Internet shopping.
목차
Abstract
Ⅰ. Introduction
Ⅱ. Theoretical background and hypothesis
Ⅲ. Research Method
Ⅳ. Analysis and results
Ⅴ. Conclusions
Reference
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