본 연구는 문화예술의 유형 중 문화재, 공연, 축제가 관계혜택과 방문결과 후 행동과의 영향관계를 파악하고자 하였다. 연구 결과 다음과 같은 제안 점을 찾아내었다. 첫째, 제주도 서귀포 지역만의 문화를 느낄 수 있도록 독특한 축제 프로그램과 부대시설 등 방문자들이 문화를 쉽게 인식하고, 어울림을 통해 문화의 흥미를 느낄 수 있도록 노력해야 할 것이다. 둘째, 방문자들에게 문화재의 가치 및 특성을 알릴 수 있도록 문화재 정비와 부대시설 확충 등을 통해 문화재 내면적 가치를 추구하고, 문화재 체험과 정신을 학습할 수 있도록 노력해야 할 것이다. 셋째, 좀 더 많은 방문객들에게 이 지역의 문화예술들이 가지고 있는 학술적인 가치, 문화정보, 역사성 등의 특성을 알려 문화예술이 가지고 있는 혜택들을 경험하고 즐길 수 있도록 노력해야 할 것이다. 넷째, 현재는 방문, 추천의도, 재방문이 이루어지고 있지만 추후에도 이런 의지가 지속적으로 이루어질 수 있도록 인프라 구축에 만전을 기하여야 할 것이다.
The study tries to figure out the influencing relationship between cultural properties, performance and festival, which are the types of cultural art, and visiting and afterward behavior and what effects to relation benefit. As the results of the study, we have found implications including. First, it is identified that the sense of reality, and the interest and interest-provoking about culture from the cultural art in Seogqipo, Jeju island, cultural properties and performance have effects on, whereas festival don"t. Therefore, a committee of festival arrangements should prepare the unique festival program and additional facilities, helping the visitors appreciate the own culture of Seogwipo, Jeju island and have interest in the culture by associating with it. Secondly, it is identified that through the cultural art of Seogwipo, Jeju island, cultural properties doesn"t influence unconventional experience of culture and promotion of value change, while performance and festival do. Therefore, manager of cultural properties should help the visitors seek inner value of cultural properties and learn the experience and spirit of cultural properties by maintaining cultural properties and expanding additional facilities to let the visitors know the value and characteristics of cultural properties. Third, it is identified that visitors obtain the usual relation benefit of cultural art by visiting the cultural art area in Seogwipo, Jeju island. Therefore, the managers should exert efforts to inform more the academic value, cultural information, historicity, cultural education and cultural knowledge to visitors, which make them experience and enjoy the benefit of cultural art. Forth, it is understood that pleasure and experiences from visiting cultural art site in Seogwipo area, Jeju island, make visitors have will of recommend to acquaintance and return visit. Therefore, the managers of cultural properties in this area should more consider the psychological benefit of festival and educational benefit of cultural properties, presenting above, and make efforts to establish infrastructure which make visitors have continuos will to visit, though there are visiting, recommend purpose and return visit now.