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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.12
- 수록면
- 45 - 60 (16page)
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초록· 키워드
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The internet finance is the new ecological finance emerging in the internet era. Mainly based on the practices of technological companies including Alibaba, the connotation and denotation of Alibaba are constantly expanded. Especially, in recent years, the internet finance has achieved a great development. Being the key component of internet finance, the third party payment platform has been constantly expanding its transaction scale and promoted innovative businesses. Moreover, the third party payment causes the most influence on common people’s life among the internet financial innovation. As the representative of the third party payment platform, Yuebao, the innovative product of Alibaba’s Alipay, may deeply change the users’ paying and saving opinions.
Thus, through the development situation and latest progress of the third party payment based on literature analysis method and data statistics method, it is known that the third party payment already occupies a dominant position in the E-payment field. In the following years, Chinese E-commerce market will develop faster with greater scale. Furthermore, as to the strong practice feature in the internet industry, the paper analyzes the Alibaba’s operation mechanism and feature based on Alipay’s practices. In addition, the reason for Alipay’s success is analyzed by marketing analysis method (4C Theory) and information technology knowledge (analysis on mobile payment and cloud computing). On this base, the specific countermeasures and suggestions are proposed. Meanwhile, the basic competitive situation is analyzed by Porter’s Five Forces Model and the path for the future development of the third party payment is proposed.
Thus, through the development situation and latest progress of the third party payment based on literature analysis method and data statistics method, it is known that the third party payment already occupies a dominant position in the E-payment field. In the following years, Chinese E-commerce market will develop faster with greater scale. Furthermore, as to the strong practice feature in the internet industry, the paper analyzes the Alibaba’s operation mechanism and feature based on Alipay’s practices. In addition, the reason for Alipay’s success is analyzed by marketing analysis method (4C Theory) and information technology knowledge (analysis on mobile payment and cloud computing). On this base, the specific countermeasures and suggestions are proposed. Meanwhile, the basic competitive situation is analyzed by Porter’s Five Forces Model and the path for the future development of the third party payment is proposed.
목차
Abstract
Ⅰ. Introduction
Ⅱ. Literature Review
III. Operation mechanism and feature of the third party payment
IV. Current situation and development trend of the third party payment in China
V. Suggestions on Financial Supervision for the Third Party Payment
References
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