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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.2
- 수록면
- 86 - 97 (12page)
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The purpose of this study was to examine the usefulness, attitude for using on food labeling such as nutrition labeling, organic food labeling and food additives labeling, and purchase intention in Korean housewives and university students. A total of 320 subjects participated in study from October to November in 2008. They answered to developed questionnaire and 300 subjects (149 housewives, 151 students) completed all questions. The statistical analyses were performed using by SPSS 17.0 package program. The rates of checking the nutrition labeling, organic food labeling and food additives labeling were 57.3%, 57.2% and 63.3%, respectively. Comparing housewives with university students, housewives showed significantly more positive usefulness, attitude for using, purchase intention in some questions about nutrition labeling, organic food labeling and food additives labeling (p < 0.05). Subjects who checked each food labeling on purchasing had more positive usefulness, attitude for using and purchase intention in all questions (p < 0.01). For nutrition labeling and organic food labeling, usefulness (each value of β was 0.362, 0.354) and attitude for using (each value of β was 0.336, 0.301) were independent factors for purchase intention (p < 0.001). For food additives labeling, only usefulness had an effect on purchase intention. In conclusion, usefulness, attitude for using food labeling and purchase intention were different between housewives and university students. Moreover, usefulness and attitude for using food labeling affected positively on purchase intention (Korean J Community Nutr 16(1) : 86~97, 2011)
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참고문헌 (50)
참고문헌 신청
1. [학술지(정기간행물)] - 안호기 / 2009 / 식품첨가물에 대한 소비자 인지가 구매의도에 미치는 영향 : 지각된 위험의 매개효과를 중심으로 / 외식경영연구 12 (4) : 441 ~ 459
2. [학술지(정기간행물)] - Arvola A / 2007 / Predicting intentions to purchase organic food: The role of affective and moral attitudes in the theory of planned behaviour / Appetite 50 (2/3) : 443 ~ 454
3. [학술지(정기간행물)] - Bae KG / 2006 / Current situation of agricultural organic products and organic processing food / Food Sci & Industry 39 (3) : 35 ~ 51
4. [학술지(정기간행물)] - Balasubramanian SK / 2002 / Consumers' search and use of nutrition information: The challenge and promise of th nutrition labeling and education act / J Marketing 66 : 112 ~ 127
5. [학술지(정기간행물)] - Borra S / 2006 / Consumer perspectives on food labels / Am J Clin Nutr 83 (5) : 1235 ~
2. [학술지(정기간행물)] - Arvola A / 2007 / Predicting intentions to purchase organic food: The role of affective and moral attitudes in the theory of planned behaviour / Appetite 50 (2/3) : 443 ~ 454
3. [학술지(정기간행물)] - Bae KG / 2006 / Current situation of agricultural organic products and organic processing food / Food Sci & Industry 39 (3) : 35 ~ 51
4. [학술지(정기간행물)] - Balasubramanian SK / 2002 / Consumers' search and use of nutrition information: The challenge and promise of th nutrition labeling and education act / J Marketing 66 : 112 ~ 127
5. [학술지(정기간행물)] - Borra S / 2006 / Consumer perspectives on food labels / Am J Clin Nutr 83 (5) : 1235 ~
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