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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국사회체육학회 한국사회체육학회지 한국사회체육학회지 제34권 제1호
발행연도
2008.11
수록면
107 - 117 (11page)
DOI
10.51979/KSSLS.2008.11.34.107

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초록· 키워드

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This study was designed to shed light on the causal relationship among administration program, customer satisfaction, repurchase purpose in Taekwondo training center. The subjects of this research were the clients who are using the Taekwondo training centers located in the vicinity of Chungnam, and sampled 326 people using convenience sampling method. The reliability test by using Cronbach`s α method yielded the following results: the training program reliability is .879, the reliability in leader program is .771, the reliability in administration management program is .811, the reliability in customer satisfaction is .788, the reliability in continuation purpose is .714 and the reliability in spoken purpose is .758. This paper utilizes the statistical data analysis methods including correlation analysis, regression analysis and factor analysis. The findings acquired based on the aforementioned research methods and data analysis are as follows: First, Taekwondo training center administration program significantly influences customer satisfaction. Second, Taekwondo training center administration program significantly influences repurchase purpose. Third, customer satisfaction significantly influences repurchase purpose. Fourth, direct effect of Taekwondo training center administration program on the repurchase purpose was revealed as of .515, and the indirect effect of Taekwondo training center administration program that influenced on repurchase purpose through customer satisfaction was resulted in as of .165, so that the result showed .680 as the total effect.

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