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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국사회체육학회 한국사회체육학회지 한국사회체육학회지 제44권 제1호
발행연도
2011.5
수록면
373 - 382 (10page)
DOI
10.51979/KSSLS.2011.05.44.373

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초록· 키워드

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The purpose of this study was to examine the relationship between team loyalty and fanship for South Korea National soccer team based on gender differences. In order to accomplish this purpose, the study first examined whether fanship/loyalty differences exist across male and female national soccer team fans. This study also assessed whether there are any relationships between fanship and behavioral/attitudinal loyalty for male fans. Lastly, the current study tested whether there are any relationships between fanship and behavioral/attitudinal loyalty for female fans. 512 Korean high school students completed surveys designed to evaluate the fnaship and loyalty for the soccer team. Based on statistical analyses using MANCOVA(Multivariate Analysis of Covariance) and MR(Mulple Regression), the results of this study showed that male and female college students did respond differently to their fanshp, behavioral loyalty, and an attitudinal loyalty-related item. The findings for male fans indicated that there was significant positive relationships between fanship & behavioral loyalty, and behavioral loyalty & attitudinal loyalty. The outcomes for female fans showed that there was significant positive relationships between fanship & behavioral loyalty, and between fanship & attitudinal loyalty. Some educational ideas for high schoolers in physical education courses were suggested to better overcome ``winning-centered attitudes``.

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