Recently, a lot of local-self governments have been taking place various sports events as one of tools for city marketing. As such, the purpose of this study is to investigate the relationship between participant`s attitude and behavior in nationwide sports event by local self-government. In detail, this study specifically aims to investigate how participant`s attitude and satisfaction have influence on their recognition of the host city and intention to revisit. This empirical study analysis was performed on data from 252 visitors of ``2013 Hwa-Rang National Youth Soccer Tournament``. As for its analysis method, confirmatory factor analysis and structural equation modeling were done by using LISREL 8.5. The results of this study are as follows: First, participant`s attitude on sports event has positive effect on their recognition of host city. Second, participant`s satisfaction on sports event has positive effect on their recognition of host city. Third, participant`s attitude on sports event has positive effect on their intention to revisit host city. Fourth, participant`s satisfaction on sports event has positive effect on their intention to revisit host city. Last, recognition of host city have positive effect on their intention to revisit host city.