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자료유형
학술저널
저자정보
저널정보
한국사회체육학회 한국사회체육학회지 한국사회체육학회지 제55권 제1호
발행연도
2014.2
수록면
229 - 239 (11page)
DOI
10.51979/KSSLS.2014.02.55.229

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Recently, a lot of local-self governments have been taking place various sports events as one of tools for city marketing. As such, the purpose of this study is to investigate the relationship between participant`s attitude and behavior in nationwide sports event by local self-government. In detail, this study specifically aims to investigate how participant`s attitude and satisfaction have influence on their recognition of the host city and intention to revisit. This empirical study analysis was performed on data from 252 visitors of ``2013 Hwa-Rang National Youth Soccer Tournament``. As for its analysis method, confirmatory factor analysis and structural equation modeling were done by using LISREL 8.5. The results of this study are as follows: First, participant`s attitude on sports event has positive effect on their recognition of host city. Second, participant`s satisfaction on sports event has positive effect on their recognition of host city. Third, participant`s attitude on sports event has positive effect on their intention to revisit host city. Fourth, participant`s satisfaction on sports event has positive effect on their intention to revisit host city. Last, recognition of host city have positive effect on their intention to revisit host city.

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